1. Meet Julie How we brought our brand to life online

2. Presented by Wendy Lachance Manager, e-Business Development Brad Scott Product Manager, Customer Acquisition

3. The challenge

4. How can we help you? Our new brand Helpful, friendly, open, inviting aperio branches

6. Brand vs. Web Warm and funny vs. cold and sterile Generic web platform Say “Welcome” online

8. Getting aperio online Greeter – welcomes, answers questions, directs traffic A visit is an experience Innovative but functional

9. The solution

11. Meet Julie Online greeter Reflects brand Brings branch experience online

12. Let’s take a look.

13. Getting to Julie

14. Getting to the idea Clear goals Cross-functional team Never settle Innovate

15. OK, now do it Julie is just one element Don’t get in the customers’ way Part of a complete overhaul of the site

16. Getting the word out

17. Staff first Introduced Julie to her co-workers Tell a friend

19. Staff first Introduced Julie to co-workers Tell your customers and friends

20. Meet the press Innovative press releasepress release

21. The results

22. First, the stats Overall website page views up 29% Time spent on site up 25%

23. First, the stats 10% of visitors interact with Julie 2.9% of visitors click through, four times the industry average 30% click the “More” button

24. The press Vancouver Sun Marketing Magazine Credit Union Management and other CU publications Open Source CU and other blogs

29. The press Total media value: $23,000

30. Warm and fuzzy stuff Brand-building Goodwill Trendsetting

32. Warm and fuzzy stuff Brand-building Goodwill Trendsetting

33. Lessons learned

34. Your biggest branch is your website Know your brand and show it off Function over form Good is the enemy of great

35. How can we help you?