1. MINISTRY OF SOUND CHARLOTTE, JAKE, JESSICA.

2. PESTEL ANALYSIS

3. MAJOR OPPORTUNITIES & THREATS - 2004 OpportunitiesThreats Change of chief executive – ‘New style’ Consumer products – Audio Equipment/DJ Using the brand to launch entertainment products – Online music/Games Focusing on developing the brand and ‘brand division’ Expansion of ‘super clubs’ Relationships and affiliations with other large brands – Philips/Bacardi Fast paced industry with changing fashions Market share falling – 15.4% (dance music) Competition from live music – more ‘on trend’ Losing ‘edge’ and style – becoming ‘cheesy’ Lack of knowledge from James Palumbo Drug trading

4. CRITICAL SUCCESS FACTORS Must ensure relevancy to current consumer trends and be innovative with future developments Apply new found knowledge successfully in order to work out possible shining stars and cash cows, and to discard problem children and dogs Must be technologically advanced to gain a competitive advantage Create a clear and precise direction, strategy and discover the ‘core’ to create a standardised approach throughout the organisation Manage divisions efficiently and effectively, ensuring communication and compatibility throughout Strengthen relationships and alliances with other international organisations and brands