1. Dr Neryl East www.neryleast.com @NerylEastComms

9. 65% of business leaders say reputation management is a top priority for executives

10. 70% of organisations depend on corporate communication/public affairs to manage reputation

11. Stakeholders have access to mission-critical information about you 24/7 and can disrupt your strategy with a few clicks

12. We’re now in charge of something we can’t control.

14. E ssence

16. A wareness

19. R elationships

20. S ystems

23. Essentials in the reputation economy Agitators: always having oversight of the organisation’s reputation Advocates: encouraging a workforce of superior communicators (reputation ambassadors) Amplifiers: joining the dots on everything the organisation says and does

25. Dr Neryl East www.neryleast.com @NerylEastComms