1. Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners Simonetta Nieri 1,Carla Martinotti 1, Paolo Maria Geraci 2, Maurizio Campagnoli 3, Enrico Frisone 1, Guido Fontana 1 1 Local Health Authority of the province of Pavia 2 Fondazione IRCCS Policlinico San Matteo Pavia 3 General Practitioner, Pavia

2. 2 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners Province of Pavia in Northen Italy

3. 3 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners  562.131 residents  399 General Practitioner (GPs)  59 Pediatricians  … Local Health Authority of Pavia

4. 4 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners Donation In Italy, to be a donor after death, citizens are asked to register their own will at their Local Health Authority (LHA) Local Health Autority Statements are recorded in the Information System of the National Transplant Center Information System of the National Transplant Center

5. 5 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners Context Until 2011 very few expressions of willingness were collected yearly in the Province of Pavia This is probably due to the fact that, apart from few directly involved, people don't feel donation, or lack of organs, as a problem 2008 20092010 2011 Donation Local Health Autority Very few expressions of willingness

6. 6 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners State of the art Since 2011 LHA designed a campaign to raise awareness of the GPS to take an active part in stimulating the decision on organ donation on the part of their patients Educational interventions were specifically carried out on GPs 2012 20132014 2011 Local Health Autority of Pavia An inter-institutional collaboration was set up between LHA, Hospitals, non-profit Associations and GPs Educational interventions for GPs Hospitals GPs Non-profit Association inter- institutional collaboration

7. 7 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners From 2014… From January 2014 GPs were asked for free to directly collect expressions of willingness from their patients and to transmit to LHA for registration 2015 2016… 2014 Local Health Autority of Pavia Information System of the National Transplant Center GPs collect expressions of willingness from their patients

8. 8 Campaign to raise awareness of the population for the expression of willingness to donate organs after death promoted by the Department of Primary Care of the Local Health Authority of Pavia with the support of General Practitioners First results Until july 2014, 230 expressions of willingness have been recorded while in the whole 2013 these were only 13 PeriodExpression of willingness Whole 20115 Whole 20124 Whole 201313 Until july 2014230