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ENTI : ENtrepreneurship Through Innovation in Epirus (Innovative Actions, under the ERDF 2000-2006) WORKING GROUP FOR TOURISM JOHN SWARBROOKE Ioannina,

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Presentation on theme: "ENTI : ENtrepreneurship Through Innovation in Epirus (Innovative Actions, under the ERDF 2000-2006) WORKING GROUP FOR TOURISM JOHN SWARBROOKE Ioannina,"— Presentation transcript:

1 ENTI : ENtrepreneurship Through Innovation in Epirus (Innovative Actions, under the ERDF 2000-2006) WORKING GROUP FOR TOURISM JOHN SWARBROOKE Ioannina, 16/06/2004

2 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) AGENDA 1. CYPRUS VILLAGES 2. MONDAY WORKSHOP NEED FOR A REGIONAL TOURISM COMMITTEE TO COORDINATE EPIRUS MARKETING DISCUSSION ABOUT CLUSTERS

3 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) NEED FOR EDUCATION & TRAINING PRIORITIES FOR THE MARKETING OF THE REGION

4 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) REGIONAL TOURISM COMMITTEE ORGANIZATION ORGANIZATION LONG TERM STRATEGY LONG TERM STRATEGY ANNUAL MARKETING PLAN ANNUAL MARKETING PLAN COOPERATION WITH CLUSTERS & ENTREPRENEURS COOPERATION WITH CLUSTERS & ENTREPRENEURS

5 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) CLUSTERS REPORT ABOUT THE NEW TOURISM CLUSTER IN EPIRUS REPORT ABOUT THE NEW TOURISM CLUSTER IN EPIRUS WHAT FACTORS WOULD HELP TO CREATE SUCCESSFUL TOURISM CLUSTERS AT EPIRUS? WHAT FACTORS WOULD HELP TO CREATE SUCCESSFUL TOURISM CLUSTERS AT EPIRUS? THE POTENTIAL FOR THEMATIC CLUSTERS IN EPIRUS – NATURE, GASTRONOMY AND ADVENTURE THE POTENTIAL FOR THEMATIC CLUSTERS IN EPIRUS – NATURE, GASTRONOMY AND ADVENTURE

6 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) NEED FOR EDUCATION & TRAINING WHAT SUBJECTS DO ENTREPRENEURS NEED TO KNOW MORE ABOUT? WHAT SUBJECTS DO ENTREPRENEURS NEED TO KNOW MORE ABOUT? HOW SHOULD TRAINING & EDUCATION BE DELIVERED HOW SHOULD TRAINING & EDUCATION BE DELIVERED WHO SHOULD DELIVER TRAINING & EDUCATION WHO SHOULD DELIVER TRAINING & EDUCATION WOULD A MANUAL FOR ENTREPRENEURS BE HELPFUL WOULD A MANUAL FOR ENTREPRENEURS BE HELPFUL WHAT ABOUT PUBLIC OFFICIALS IN TOURISM WHAT ABOUT PUBLIC OFFICIALS IN TOURISM

7 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) PRIORITIES FOR MARKETING THE REGION CLARIFY THE ROLES OF THE PUBLIC SECTOR & ENTREPRENEURS CLARIFY THE ROLES OF THE PUBLIC SECTOR & ENTREPRENEURS BRAND IDENTITY FOR EPIRUS BRAND IDENTITY FOR EPIRUS PRESS AND PUBLIC RELATIONS CAMPAIGN PRESS AND PUBLIC RELATIONS CAMPAIGN TRADE FAIR ATTENDANCE TRADE FAIR ATTENDANCE PROGRAM FAMILIARISATION VISITS PROGRAM FAMILIARISATION VISITS TOURIST INFORMATION CENTERS TOURIST INFORMATION CENTERS SUPPORT SERVICES FOR ENTREPRENEURS SUPPORT SERVICES FOR ENTREPRENEURS

8 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) THANK YOU

9 ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) BUSINESS & INNOVATION CENTER OF EPIRUS (BIC of EPIRUS) Address: Science & Technology Park of Epirus GR 45110 City: Ioannina Tel. No.: ++30 26510 44447, 44457 Fax: ++30 26510 44467 Email: bicepirus@ioa.forthnet.grbicepirus@ioa.forthnet.gr Website: http://www.bicepirus.grhttp://www.bicepirus.gr


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