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Cost/Benefit Analysis & Break-Even Analysis Project.

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Presentation on theme: "Cost/Benefit Analysis & Break-Even Analysis Project."— Presentation transcript:

1 Cost/Benefit Analysis & Break-Even Analysis Project

2 Pricing Competitor's App Competitor's pricing Differences in features compared to yours Compare your graphics, sound.... How does your app compare to free apps Does your app do more than free apps on the market?

3 BREAK-EVEN ANALYSIS Complete this table for your app to Calculate your break-even point $4.99 iPhone/iPad App Break-Even Aalysis Fixed Development Costs Price of App on App Store Contribution Margin (Apple's Commission Deducted) Breakeven (Required paid downloads) Fixed costs/Contribution Margin Estimated Time to Breakeven 100 downloads per day Monthly revenue after break-even

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