2. Lesson Objectives 1. Understand the social and cultural context of the essay question. (How is this essay question relevant in our society?) 2. Define key terms: social media, traditional media, advantages (How does one measure/define what an advantage is?) 3. Brainstorm with peers and create 6 content points for both sides of the argument (3 for the proposition, 3 for the opposition). (How can I present a solid argument with logical and irrefutable points?)

3. Social media has more advantages than traditional media. Do you agree?

4. 1. Understand the social and cultural context of the essay question. (How is this essay question relevant in our society?)

5. Current Affairs Case Study: Gushcloud vs Xiaxue (Dec 2014) 1.What are the pertinent social issues in this case? 2.How was this problem exacerbated by social media? 3.How would this case be different if it was conducted via traditional media channels?

6. 2. Define key terms: social media, traditional media, advantages (How does one measure/define what an advantage is?)

7. Traditional media

8. Social media

9. Social media: websites and applications that enable users to create and share content or to participate in social networking. Traditional Media: television, radio, newspapers, magazines, newsletters, tax press and other print publications.

10. 3. Brainstorm with peers and create 6 content points for both sides of the argument (3 for the proposition, 3 for the opposition). (How can I present a solid argument with logical and irrefutable points?)

11. Brainstorming activity to generate content points Watch this: https://www.youtube.com/watch?v=iHo9p4tb6C4