1. US Perspectives on Internet Policy Opportunities and Challenges in 2010 David P. McClure President & CEO US Internet Industry Association

2. Internal US Issues Internal US Issues Include: Internal US Issues Include: National Broadband Plan National Broadband Plan USF Reform USF Reform Stimulus Funding, Rounds 1 and 2 Stimulus Funding, Rounds 1 and 2 Network Neutrality Network Neutrality

3. Core Global Issues Global Issues Include: Global Issues Include: ACTA/Copyright Enforcement ACTA/Copyright Enforcement Data Retention Data Retention Fraud and Identity Theft Fraud and Identity Theft Botnets/Spam Botnets/Spam Privacy Privacy

4. Three Levels of Impact Driving Factors Industry ConsumersGovernment

5. Driving Factors The Rapid Evolution of Technologies: 4G wireless, Wi-Fi, network vulnerabilities, social networks The Rapid Evolution of Technologies: 4G wireless, Wi-Fi, network vulnerabilities, social networks Growth and Evolution of Media Growth and Evolution of Media The Digital Divides The Digital Divides The Global Recession The Global Recession FUD: Fear, Uncertainty, Doubt FUD: Fear, Uncertainty, Doubt

6. Industry Responses Maximize Revenues Through Buildout of Infrastructure Maximize Revenues Through Buildout of Infrastructure Protection Against Privacy Threats/Invasion of Privacy for Business Purposes Protection Against Privacy Threats/Invasion of Privacy for Business Purposes Protection Against Security Threats Protection Against Security Threats Desire for Governments to Help Fund Buildout Desire for Governments to Help Fund Buildout Desire For Governments Not To Regulate Desire For Governments Not To Regulate

7. Consumer Responses The Rise of Early Adapters The Rise of Early Adapters Technology Driving Efficiency in a Global Economy Technology Driving Efficiency in a Global Economy The Rise of Connectivity and Social Media The Rise of Connectivity and Social Media The Rise of the Consumer Generation The Rise of the Consumer Generation Fear of Technological Change/ Backlash Fear of Technological Change/ Backlash Fear of Isolation Fear of Isolation

8. Government Response Desire To Utilize New Technologies Desire To Utilize New Technologies Desire To Protect Consumers Desire To Protect Consumers Desire To Maintain Order and Control Desire To Maintain Order and Control A Struggle to Keep Pace With Technology A Struggle to Keep Pace With Technology Processes of Government Not Nimble Enough Processes of Government Not Nimble Enough Shooting The Messengers Shooting The Messengers

9. The Roadmap For Networks Build Out The Infrastructure Build Out The Infrastructure Focus on Stimulating Broadband Adoption Focus on Stimulating Broadband Adoption Focus on the Protection of Consumers Focus on the Protection of Consumers Create Opportunities for Public/Private Partnerships in Policy and Growth Create Opportunities for Public/Private Partnerships in Policy and Growth Engage in consumer demand studies. Engage in consumer demand studies. Get Engaged Locally and Globally Get Engaged Locally and Globally

10. Most Important Don’t Do Anything Stupid.

11. usiia US Internet Industry Association http://www.usiia.org