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Healthy business Sound, independent family business Specific corporate culture Main office in the Netherlands => De Lier, Fijnaart 1.800 Employees Annual.

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Presentation on theme: "Healthy business Sound, independent family business Specific corporate culture Main office in the Netherlands => De Lier, Fijnaart 1.800 Employees Annual."— Presentation transcript:

1 Healthy business Sound, independent family business Specific corporate culture Main office in the Netherlands => De Lier, Fijnaart 1.800 Employees Annual turnover € 200 million (2009/2010) 13 breeding stations; 25 subsidiaries; sales in 100 countries Rijk Zwaan

2 Rijk Zwaan = Vegetables Assortment of 25 crops and 900 varieties Production (the growers) => outdoor and cultivation under glass; biological Trade => fresh, fresh processed, industry Consumer => taste, size, smell, colour, convenient

3 Rijk Zwaan Afrisem Tanzania

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5 Arusha Climate Arusha: East-African Highland climate: 3 degrees South, 36 degrees East, 1400 m asl Daily Average solar radiation: 1400 J/cm 2 (max 2500 J/cm2/day) High humidity in morning, dry in afternoon Tropical (light intensity, day length: 13 hours, no winter) Moderate (temperature, rainfall: avg annual 900 mm) Seasons (wet/hot, dry/hot, wet/cool, dry/cool)

6 RZ Afrisem -Vision  Breeding in and for Africa  Long term project/ commitment  Aimed at increase of income of African farmers by using improved varieties Commercial Approach Only breeding of crops with hybrid potential Start with tomato, African eggplant and chinense pepper Start with East-African highlands

7 RZ Afrisem & East-West Afrisem 100% subsidiary of Rijk Zwaan Collaboration in breeding of tomato, African eggplant and chinense pepper program Trade logo for “Afrisem Varieties”

8 The Market Fast growing populations Fast urbanizing populations Growing middle class Low level of horticulture Few hybrids Many challenges!

9 RZ Afrisem Farm Altitude 1050 m asl 20 hectares in total, currently 6 available under irrigation drip, sprinkler and furrow irrigation Climatized seed storage, seed dryer 600 m 2 small greenhouses

10 RZ Afrisem Team 1 breeding manager 3 assistant breeders (2x BSc, 1x applied horticulture) 6 pollinators / assistants 20 farm, field and administrative staff

11 RZ Afrisem - Future More intensive R&D work Controlled disease screening facilities Start breeding programs in new crops Screening facilities low land East-Africa Central and West Africa Training and education of staff and farmers R&D training Product development people training Farmers training

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14 Ahsante Sana!


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