2. Md. Tariqul Islam ID. No. :20133103 Batch: 7 th Program: EMBA Jahangirnagar University

3. Topic

4.  What is marketing communication & communication mix  Several tools of marketing communication mix  Overview of Clemon  Clemon’s Using tools to communicate targeted customer

5. Marketing Communication How can we communicate with actual customer and prospect

6. Objectives of marketing communication To communicate targeted customer within least time To earn customer attention To convert prospect into actual customer To retain existing customer for long term

7. Marketing Communication Mix

8. Clemo n  CLEMON- renowned clear drink Brand of Bangladesh.  Owned by Akij Food & Beverage Ltd. (Unit of Akij group)  Distinguished as the clear lemon drink in the country.  Launch October 2007

9. Targeted customer

11. Almost 8 tools are used 1.Advertising 2.Sales Promotion 3.Events and Experiences 4.Public relations and publicity 5.Interactive marketing 6.Word of mouth 7.Direct marketing 8.Personal selling Clemon's using marketing communication tools

13. Advertising

14. Advertising (cont..)  Press Media: Dailies, weeklies, magazines (English and Bengali). like, Prothom-alo, Daily Star, Anondo-alo etc. Example

16. Internet: 1. Facebook fan page, 2. bdnews24. 3.banglanews 24, 4.websites adds Advertising(Cont.)

18. Sales Promotion  Short term incentives  Encourage retailers and customers  Aim is to increase sales

19. Sales Promotion(cont..)  Shelf Display allowance  Sales target  Participates countrywide various Trade fair  Distribute free clemon among school students Example

20. Events and Experiences It’s a very important tool to reach our Target customer easily. Targeted customer feels for our products for long time because of real life experience. Organize different events and activations over the year.

21. Events and experiences (cont..) Separate clemon sports department for Targeted customer  Clemon Indoor Uni Cricket Example

22. Clemon Mega Beach & Cycling Carnival

23. Clemon Learn Surfacing sponsorship of cricket academy

24. Clemon Moments of Freshness (online activation)

25. Other Events Clemon T20 cricket Clemon City curnival Clemon live concert

26. Public relations and publicity Maintaining a profitable relationship with the stakeholders. We do it by mentioned tools.  Advertising in Company magazine  Jointly arranges event and activation  Charitable donation

27. Interacting Marketing  Promote product by increasing social awareness CSR Campaign (during Eid-ul-Azha)

28. Word of mouth  To create buzz via different innovation like Indoor Cricket,  Facebook campaign: be the lucky liker, moments of freshness With this tools one customer passes our information to others

29.  Uses Website and FB fan page to communicate directly Personal Marketing

30. Personal selling  Giving Sample  Hotline phone number for taking order in party season (winter Picnic, various party)  Provide home delivery 01755512545

31. THANK YOU ALL FOR ATTENDING THIS SEASSON

32. Q UESTION H OUR