1. Batch 1 Team 2 Bridget Tang Qian Peng Carrie Chong Ming Hui Dilasan Jesudhasan Lee Qing Feng Thia Grace 1

2.  Patent Number: 5,761,647  Title: National Customer Recognition and Method  Image 2

3.  Background  This patent relates to the field of systems for tracking customer activity at casinos, and in particular, to systems for tracking customers' gaming and non-gaming activity across affiliated casino properties.  Summary  In short, this invention has the ability to track the activity of the card users within any designated areas. 3

4.  To incorporate this technology into CapitaLand Mall  How?  Incorporate the “card” into CapitaLand shopping malls in the form of a rewards card, where customers are given discounts/ cash rebate whenever they tap their cards on a card reader upon purchase  Benefits?  CapitaLand mall’s management will be able to get hold of customers profiling information by looking at their purchasing records. This helps CapitaLand mall in planning for the trade mix of their future shopping malls/developments. 4

5.  To incorporate into Starbucks  How?  Incorporate the “card” into Starbucks in the form of a rewards card cum prepaid card, where customers are given discounts/ whenever they tap their cards on card readers to make payment or to collect Starbucks points  Benefits?  Starbucks will be able to gather precious information on client’s preference and taste, which will help them in their R & D of new food and beverages. Furthermore, the card will also help to improve customer satisfactions by personalizing each cup of beverage ordered. 5

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