1. Mike Tate Enterprise Postal Strategy Bank of America 2013 National Postal Forum San Francisco, California What You Need to Know about Unique Address Types / Non-Physical Addresses Adam Collinson Director of Research & Development GrayHair Software, Inc. Jim Wilson Manager – Address Management United States Postal Service ®

2. 2 Address Quality Results:  Timely deliveries  Cost containment  Leveraging automation  Mail channel more competitive Poor Address Quality Results:  Greater operating cost  Higher postage prices  Delayed or no delivery USPS ® Addressing Needs (Address Quality)

3. What is a Quality Address? A quality address is defined when: All necessary elements are complete and correct… Pre-directional Primary address number Street name Street suffix Post-directional Secondary identifier Secondary number City State ZIP + 4 ® code

4. 1.1 million new addresses created in FY11 America is Growing and on the Move! 39+ million Change of Address records each year

5. Business Perspective Addresses are used for more than mail. Should businesses handle all types of addresses equally? This might be influenced by: Type of business Type of mailing Regulatory bodies Customers Distinguishing the type of address might have importance you do not realize

6. All addresses are NOT equal May or May Not Represent Person’s / Company’s physical location Where mail is received May or May Not be allowed to file Change of Addresses to the address Change of Addresses from the address Restrictions on delivery Who delivers to / handles final delivery What is allowed to be delivered

7. Non-Physical Addresses Indicates where mail is received, but not where the resident or business resides Business Considerations: Financial Industry: Business Security Act / Patriot Act Insurance: coverage rates Service Industries: Shipping of products and tax rates Dispatching of service personnel

8. Where Mail is Received Address may indicate where recipient resides or receives a package, but not where mail is received Business Considerations: Physical address is Undeliverable as Addressed Items redirected to another location Who all handles

9. Changes of Address (COA) USPS ® restricts Change of Address allowances with certain addresses Business Considerations: Recipients need to know to update contacts with new addresses Mailers – important to have alternate contact information

10. Restrictions on delivery Actual delivery location may result in imposition of restriction on who makes the final delivery and what is allowed to be delivered Business Considerations: What can be shipped / mailed Delivery delays / prevention Insurance

11. Summary: Unique Address Types * Indicates there is an exception or additional details

12. P.O. BOX TM 22,649,390 P.O. Box addresses Street name of “PO BOX” CRRT starts with “B”, Record Type “P” COA from P.O. Box for Box Owner only USPS ® Delivery only 8,470,985 potential P.O. BOX Street Address (PBSA) equivalents / Move to Competitive Street Addressing Currently, no unique, visual indicator in the address CRRT starts with “C77” CMRA & PBSA table matches Listed in table on RIBBS ® COA not allowed to, but required from All Carriers Deliver (to Post Office TM, USPS ® does final delivery)

13. PO BOX (special cases) 9,381 PO Box Only ZIP Code TM All addresses within that ZIP TM are PO BOX delivery Some Street addresses recognized CRRT of R777 Address not for mailing purposes PO BOX Throwback Street address Delivery to a PO BOX DSF 2® indicator

14. CMRA 10,083 Commercial Mail Receiving Agencies Supposed to use “PMB” or “#” as secondary designators USPS ® does not manage secondary values CMRA table match, but no PBSA table match Change of address: COA allowed to (restrictions on how mailers can get) COA not allowed from CMRAs to re-address and USPS will forward for 6 months Some special cases where CMRAs redirect to a foreign country

15. RR / HC and LACS Rural Route (RR) and Highway Contract (HC) Street Name of “RR” or “HC”, with “BOX” CRRT starts with “R” or “H” (except for R777) No direct connection between RR/HC address and actual residence Locatable Address Conversion System (LACS) Converts RR/HC style addresses to Street Style representing location of residence vs. location of BOX

16. Unique ZIP, Military and State Dept. Unique ZIP TM DPV ® Footnote of U1 COA not allowed from Military Addresses Record Type of “M” COA not allowed from State Department special case Unique ZIP in Dulles VA of 20189 State Department re-ships to appropriate foreign office COA allowed to and from (individual only)

17. General Delivery 27,635 Meant for temporary use Street name of “General Delivery” CRRT starts with “G”, Record Type of “G” COA from: If local, forward for 6 months (can extend) If not local, forward for 30 days

18. Special Purpose gopost ® Street name of “GO POST” Delivery by USPS ® only Packages only Amazon Lockers Shipping information includes “Amazon Locker At” Amazon shipping of items

19. Summary: Unique Address Types * Indicates there is an exception or additional details

20. Speaker Contacts Adam Collinson –acollinson@grayhairsoftware.comacollinson@grayhairsoftware.com –(856) 313-6921 Mike Tate –michael.tate@bankofamerica.commichael.tate@bankofamerica.com –(980) 386-5537 Jim Wilson –james.d.wilson@usps.govjames.d.wilson@usps.gov –(901) 681-4600

21. Quiz, Next Steps, Questions Quiz Answers: –A8, B4, C1, D6, E2, F9, G3, H7, I5 Next Steps: –Ask the same questions in every aspect of your business that deals with an address: Is there an impact to your business based on the type of address? If so, are your processes set to detect and handle? –If not, what is the risk level and impact? Questions?

22. More Information National Customer Support Center –(800) 238-3150 Local Postal Customer Council –http://www.usps.com/nationalpcc/welcome.htmhttp://www.usps.com/nationalpcc/welcome.htm Address Quality Best Practices –MTAC Workgroup 97 Report –https://ribbs.usps.gov/index.cfm?page=mtachttps://ribbs.usps.gov/index.cfm?page=mtac Quality Address Management White Paper –Association of Mailers for Electronic Enhancements –Located at https://ribbs.usps.gov/index.cfm?page=ameehttps://ribbs.usps.gov/index.cfm?page=amee