1. + Creative Economies in Peripheral Regions Dr James Cunningham and Dr. Patrick Collins Whitaker Institute, National University of Ireland, Galway

2. Project Team NUI Galway Dr. James Cunningham (PI) Dr. Patrick Collins (co-PI) Dr. Jenny Dagg Dr. Aisling Murtagh David Kelly

3. + Our Approach The driving force behind the project was the exploitation of the the overlap between three elements that are becoming increasingly pervasive. Creative People Creative Production Creative Places Creative People generate and develop ideas that evolve into Creative Production of creative goods and services and the interaction of creatives in Creative Places enhances creativity and innovation. http://www.creative-edge.eu

4. + Creative Economy In economic terms, the cultural and creative sector is globally one of the fastest growing. Estimates value the sector at 7% of the world’s GDP and forecast 10% growth per year”.

5. + Creative Industry MappingCreative HubMy Creative EdgeCreative Steps – EducationMentoring ProgrammeTalent Vouchers

6. + Cultural Mapping: West of Ireland http://www.creative-edge.eu/activities-2/mapping-the-creative-edge/

8. + Sub-sectoral Level Illustrative - Audio Visual Industry

9. + Sub-sectoral Level Illustrative - Audio Visual Industry

10. + Sub-Sectoral Level Audio Visual Industry

11. + Creative Education

12. + People, Production, Place: Results to date

13. + By the end of 2013 MyCreativeEdge had 500 registered members, 326 published profiles 36,000 website visits. http://www.mycreativeedge.eu

14. + Scoring Creative Sector Support

15. + Creative Hubs

16. + People, Production, Place

17. + Creative Talent

18. + General Recommendations Evidence based policy Better data and more research Co-ordinated policy process Long term focused development strategies Supporting creativity and culture by creating an enabling environment Business skills training for creative industries Greater awareness of the wider benefits of the creative economy

19. + Key Recommendations for Peripheral Contexts Increasing awareness of the periphery as a creative place Harness the spillover effects of creative industries Catalysts to support emerging creative industries International co-operation between peripheral regions Better use of online social networks to enable networking and business collaboration Better use of e-commerce to negate the challenge of marginality and market access Policy instruments and supports tailored to needs of peripheral regions

20. + Cultural Consumption Recommendations More academic research on creative consumption A greater understanding of market unpredictability Exploiting culture content Online market to increase market research User content market dynamics Creative consumption growth opportunities Cultural infrastructure provision and economic growth B2B and clustering effects Industry networking

21. + Education Recommendations Braoders understanding of skillsets and discipline interconnections More accurate data on creative education Increase linkages between industry, creative business and higher education Sectoral innovation hubs and national incubation networks Fostering of entrepreneurial ability – Creative steps Next Steps – Creative Momentum

22. + Thank You Dr. James Cunningham James.cunningham@nuigalway.ie and Dr. Patrick Collins p.collins@nuigalway.ie