Presentation on theme: "Marketing and Promoting ‘Find Frank’ Jessica King."— Presentation transcript:
Marketing and Promoting ‘Find Frank’ Jessica King
Similar films and their promotional strategies ‘Scott Pilgrim VS the World’- One promotional technique used for Scott Pigrim VS the World is an interactive trailer containing behind-the-scenes videos, audio commentary by co-writer/director Edgar Wright, comic book comparisons, trailer soundtrack info, and the ability to hunt for hidden ‘goodies’. The whole trailer is layed out in a video game format, encouraging the audience to interact with it. This pull marketing is great for raising audience awareness and as it is internet based or viral, it can be shared and reach a wide market cheaply. http://www.slashfilm.com/interactive-movie-trailer-scott- pilgrim-vs-the-world/http://www.slashfilm.com/interactive-movie-trailer-scott- pilgrim-vs-the-world/ As well as this, more traditional push marketing is also used such as posters (Poster are a good way of getting across information such as release dates, cast, production companies etc as there is legal information that must be printed on them.) feature trailers, teaser trailers http://www.youtube.com/watch?v=O_RrNCqCIPEhttp://www.youtube.com/watch?v=O_RrNCqCIPE and interviews http://www.youtube.com/watch?v=eUP09A1lg0Ehttp://www.youtube.com/watch?v=eUP09A1lg0E Teaser trailers are a brilliant way of creating initial excitement as it gets the audiences attention without revealing too much. The trailers become longer in the run up to the film release in order to create build up and suspense. Distribution companies use a variety of platforms in order to promote and sustain a film in the market place.
Trailer Our trailer is our key promotional product as, although costly, this will reach a large audience- the majority of households in the UK. A specific audience can also be targeted for example; older audiences will be reached by showing the trailer after the watershed or children can be reached by airing the trailer on a cartoon channel. It is also an effective way to put across a large amount of information at once as visuals can be used alongside sound and text. As we are producing a teaser trailer, it will be released 2 months or so before the film as this will allow time for excitement and awareness to be raised. As our target audience is broad, spanning 15-40 year olds, both male and female, the trailer will be released on a variety of channels as well as on the internet (this will allow for viral, quick and cheap promotion.) Our trailer uses a comic book or graphic novel style as a unique selling point which is unusual and bold, catching the audiences attention.
Alternative promotional plans Web 2.0 is a new phase of online interactivity. This is adopted in order to create more interesting and involved methods of promotion. For example: a competition could be set up where by a symbol from the film is hidden around a particular area and the first 20 people to find it, upload a photo of it to twitter etc. wins a prize. A film recently released is ‘Carrie’ in which a young girl develops powers and uses them against those bullying her. A marketing strategy for this was to recreate a scene by setting up a coffee shop to react to an actresses “powers” and shock unsuspecting customers. This was filmed and went viral http://www.youtube.com/watch?v=VlOxlSOr3_M This was very clever in spreading to a large audience quickly and creating intrigue and excitement as it was so unique. http://www.youtube.com/watch?v=VlOxlSOr3_M