1. CREATING & SUSTAINING A SERVICE CULTURE DECEMBER 12-18, 2010 ORLANDO, FLORIDA presented by

2. Disney Institute Disney Institute Corporate Overview VideoDisney Institute Corporate Overview Video

3. BLC DISNEY INSTITUTE PROGRAM Customize program specifically for Cox MBA Students Focus is on “Creating and Sustaining a Service Culture” Experiential learning Two D.I. Program Facilitators Disney guest speakers

4. DISNEY PROGRAM SCHEDULE Sunday, December 12 –Kick Off Event at Epcot Monday, December 13 –Observation in Parks: The Foundation Tuesday - Thursday, December 14-16 –Disney Institute Classroom Experience Thursday evening – Saturday, December 16-18 –Universal Studios: The Competition Behind the Scenes

5. HOTELS Disney’s Grand Floridian Resort & Spa –2 students per room –Optional - Single room supplement $550 Lowe’s Portofino Bay Hotel at Universal –2 students per room –Optional - Single room supplement $200

6. 2010 D-TEAM Tom Fenton MBA 2011 Megan Larson PMBA 64 Abhi Sengupta MBA 2011 Srijit (Jit) Sivaraman PMBA 64

7. THE DISNEY EXPERIENCE Disney Institute Program Concepts Aligning a Service Culture Communicating a Service Culture Creating a Service Culture Leading a Service Culture Establishing a Service Culture Managing a Service Culture Marketing & Competing through a Service Culture

8. THE UNIVERSAL EXPERIENCE

9. Comparison Costs Public 3-day D.I. Program* $3,495 Disney’s Grand Floridian Hotel ($410* lowest rate for 4 nights) $1,845 Airfare approx. $300 Meals approx. $200 Total Cost $5,840 *According to disneyinstitute.com and disneyworld.com as of 8/24/10 BLC Disney Institute Program $2,000 Disney’s Grand Floridian Hotel (4 nights – December 12 - 16) $550 Airfare approx. $300 Meals approx. $200 Total Cost $3,000 Less Scholarship from Mr. Cox ($1,850) OUT OF POCKET $1,200 Universal Add-on $375 Out of Pocket Total Including Universal $1,575

10. APPLICANT REQUIREMENTS Must be a currently enrolled MBA, PMBA, MSM or MSiE student to apply Only MBA and PMBA students are eligible for scholarship consideration Minimum GPA of 3.20 at Fall Mod A for scholarship (3.00 for self funding) Cox Leadership Forum level to be earned by November 12, 2010 (minimum of 10 BLC seminars)

11. APPLICATION PROCESS Two step process 1.Fill out the online application on the BLC Web site 2.Submit your essays to jdarley@cox.smu.edu by September 10, 2010.jdarley@cox.smu.edu Two essays and interview 32 $1850 scholarships provided by Mr. Cox

12. Save-the-Date BLC Seminar The Disney Approach, Wednesday, September 1, 6:30 – 9:20 p.m. You will be contacted to set up a personal interview after your application is received. Decisions will be emailed to each applicant the week of September 27 If selected to attend, an orientation meeting will be held on Tuesday, October 5 th from 5:15 – 6:15 p.m.

13. QUESTIONS