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Softkey: - Internet supermarket - Internet distributor of software Software supermarket Internet distributor.

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Presentation on theme: "Softkey: - Internet supermarket - Internet distributor of software Software supermarket Internet distributor."— Presentation transcript:

1 Softkey: - Internet supermarket - Internet distributor of software Software supermarket Internet distributor

2 About Softkey: The company was founded in 2001 Distributor of world-wide known software developers Softkey catalogue contains nearly 20,000 programs by 2,000 world-wide known developers 10 branch offices abroad There are more than 200 employees in the company Number of orders grows annually by 1.5 times 130,000 customers visit Softkey resources daily 40 ways of payment Supports 20 partners' online stores

3 Softkey Offices Russia Kazakhstan Belarus Ukraine Moldova Poland Bulgaria Lithuania Latvia Estonia Israel

4 Softkey Business Lines Internet Distributor A registered user can become a Softkey dealer or an affiliate of software vendors. Internet Supermarket Wide range of software for retail and corporate customers. Mass-market programs, standard bundles, special orders processing. Order Processing Authors can sell their programs on Softkey web-platform. We can create a catalogued specifically designed online store on the developer's website. Online Retail Distribution Software sells electronic software in retail. The program key is both printed on the receipt and sent to the buyer by an SMS. The installation package is downloaded from the website.

5 The highest partner statuses of Russian and foreign developers prove Softkey's skills and high qualifications: Microsoft Gold Certified Partner Kaspersky Laboratory Online Distributor Kerio Authorized Distributor Entensys Authorized Distributor ABBYY Official Distributor ESET Premiere Partner VMWare Enterprise Partner 1C-Bitrix Distributor Certificates and Statuses

6 Flow Chart Individuals Small and medium businesses Mobile segment buyers Large businesses Governmental and educational institutions Vendors' sites Customers Softkeys sites Offline sites Affiliates' sites Retailers VARs Internet providers Subdistribultors Channels ORDER PROCESSINGDIRECT SALESDISTRIBUTION

7 Partnership: developers Softkey provides developer with ability to: Set up his own Internet software sales channel Set prices for products and manage discounts Make up software bundles with other authors For questions: Interaction Channels Software sales through Softkey resources, offices in other countries Software sales to Softkey dealers Placing a catalogue on a partner's resource, processing Software electronic sales in retail

8 Partnership: dealers Softkey works with dealers throughout Russia. Concluding a contract with Softkey a dealer gets: Discounts and bonuses both from developers and Softkey Special offers Official certificate confirming a partnership level Softkey Partner, Softkey Gold Partner, Softkey Premium Partner Automated credit line Advice, training and support for software licensing, accounting and legal issues For questions:

9 Partnership: affiliates Owners of sites, portals and online stores can place Softkey catalogue showcases on their resources and collect a commission for each sale. Advantages of Softkey : A partner places the largest software catalogue of Russian Internet onto his website Easy-to-use tool to buy and sell products High automation level online order processing and complete transparency Original resource design is left intact Marketing support For questions:

10 Partnership: retail Softkey delivers a unique project in Russia: selling digital content (software, games, books, music) through offline stores. Software complexes provide a range of benefits to partners: Revenue from previously unprofitable floors Expanding of product range Minimal initial investments Flexible, scalable system Catalogued and designed according to the customer's requirements For questions:

11 Projects: ( an international Internet supermarket which has widened its sales geography to the global scale. For questions: Interface in English, customer support service, free international telephone lines, Help Desk ensure maximum comfort for buyers. for developers: Access to the global market through a familiar platform Elimination of risks related to unassisted launch of products abroad Popular international ways of payment

12 Projects: IT4ALL IT4ALL is: An information and communication resource A data bank A handbook A consulting center IT4ALL network participants: SW developers Suppliers, dealers, integrators, VARs Independent experts Business users of software IT4ALL ( online expertise and product consulting center; a unique resource connecting IT industry participants with a network of experts for communication and solving business tasks.

13 Projects: Point4ALL Point4ALL ( web platform offering SaaS (soft-as-a-service) solutions. A user gets remote access to a chosen product. Business IT budget optimization: SaaS products cost considerably less than similar business solutions Point4ALL offers solutions for coordinating HR department work, CRM, project and sales management Free trial use for 30 days

14 Projects: digital content in offline retail For questions: Softkey organizes sales of any digital content through hardware and software complexes (mobile terminals) on partners' offline premises. Project partners: - Nosimo and Premialnie seti owners of Nokia brand stores a total of 45 stores -Eldorado company a chain of 350 stores throughout Russia For questions:

15 Projects: Softkey.Mobi Platform ( for trouble-free access to Softkey showcases through mobile phones and communicators. A customer is limited neither by product price, nor by a product category. allows you to buy software, e-books, music the whole range of products from the main Softkey catalogue.

16 Projects: Softkey.Mobi SDK One-click purchase Range of payment systems available Payment by SMS The module works on the following operation systems: Symbian, WinMobile, Java ME, RIM (Black Berry) Payment module (, introduced for the first time in Russia; integrates into any digital product based on a mobile platform.

17 Projects: Softkey.Mobi for PC The application is available for Windows/MAC PC users. Internet connection is required only for payment processing and updating. The solution allows developers to embed tools for automated purchase and delivery of digital goods into their own applications. Its interface fully matches the main Softkey catalogue showcase. Softkey.Mobi cross-platform application is based on Microsoft Silverlight 4 technology. Now you don't have to go online to choose and buy goods. Many ways of payment are supported, including plastic cards. For questions:

18 ZAO Softkey Moscow, Staroalekseevskaya St. 5, office 316 Tel.: +7 (495) Contact information Felix Muchnik, Director General, Softkey

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