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Department of Sport Science, Tourism & Leisure Aspirations for Olympic & Paralympic Legacies Aspirations for Olympic & Paralympic Legacies Issues and Debates.

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Presentation on theme: "Department of Sport Science, Tourism & Leisure Aspirations for Olympic & Paralympic Legacies Aspirations for Olympic & Paralympic Legacies Issues and Debates."— Presentation transcript:

1 Department of Sport Science, Tourism & Leisure Aspirations for Olympic & Paralympic Legacies Aspirations for Olympic & Paralympic Legacies Issues and Debates for the HE Curriculum? Mike Weed

2 London 2012 London is the first city in the modern era to host three Olympic Games, but London 2012 will be the first time London has hosted a full Olympiad: The 1908 Games were reassigned from Rome following eruption of Mount Vesuvius in 1906

3 LONDON 1908

4 THE OPENING CEREMONY THE ATHLETICS THE ARCHERY THE CYCLINGTHE FENCINGTHE GYMNASTICS THE HOCKEY THE LACROSSE THE SWIMMING! THE DIVINGTHE WRESTLING ICE SKATING and at Alexandra Palace….

5 London 2012 London is the first city in the modern era to host three Olympic Games, but London 2012 will be the first time London has hosted a full Olympiad: The 1908 Games were reassigned from Rome following eruption of Mount Vesuvius in 1906 The 1948 Games – London stepped in to host the post-war ration book Olympics

6 LONDON 1948

7 London 2012 London is the first city in the modern era to host three Olympic Games, but London 2012 will be the first time London has hosted a full Olympiad: The 1908 Games – reassigned from Rome following eruption of Mount Vesuvius in 1906 The 1948 Games – London stepped in to host the post-war ration book Olympics That said, the London 2012 Games are: the most planned for Games in history

8 Legacies and Learning London 2012 has extensive legacy aspirations and ambitions; there is also a wide range of legacy-related research This provides opportunities for learning in: Sociology Social Policy Economics Geography Social Psychology Sport Development Health Promotion Physical Education Tourism Urban Studies

9 Legacies and Learning What are the key issues and debates relating to Legacy Aspirations and Ambitions for the London 2012 Olympic and Paralympic Games?

10 Evaluation...must consider net outputs, not gross positive indicators,...and incorporate the principles of attribution and additionality What is a Legacy?

11 Initiatives drawn under Olympic Umbrella Broad sector (e.g. Sport development)

12 Initiatives or Resources attributable to Olympics

13 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics

14 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics POSITIVENEGATIVE

15 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics Alternative Investments or Emphases POSITIVENEGATIVE

16 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics Alternative Investments or Emphases POSITIVENEGATIVE

17 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics Alternative Investments or Emphases POSITIVENEGATIVENEUTRAL

18 Sub-sector (e.g. Sport participation) Initiatives or Resources attributable to Olympics Alternative Investments or Emphases POSITIVENEGATIVENEUTRAL ABC DEF POSITIVE LEGACY: (A – B) > (D – E)

19 The Initial Five Legacy Promises (June 2008)

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21 For sport and the most formal physical activities, the process is a DEMONSTRATION EFFECT in which the sporting values of the Olympic and Paralympic Games are used to inspire more sport participation For general physical activity and very informal sport-related activities, the process is a FESTIVAL EFFECT which builds a sense of community involvement in the occasion to promote active celebration of the Olympic and Paralympic festival

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23 Does the Success of the National Team Positively Affect Your Participation? Cricket & Rugby Union (n=1509)

24 %age of group highly responsive to demonstration effect (scored 8, 9 or 10 on 10- point scale) Non-club members participating between 2/week and 2/month 32.4% Participating 1/year – 1/month35.0% ALL GROUPS25.1% Target Groups for Demonstration Effect Initiatives

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26 Source: Preuss, 2006 Employment in Olympic Host Cities

27 London 2012: Projected Macro-economic Summary (change in GDP, £ million) Pre- event ( ) During event (2012) Post- event ( ) Overall ( ) UK2481, ,936 London3, ,6135,900 SOURCE: Price Waterhouse Coopers (2005)

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29 World Shakespeare Festival (2012 = 448 th Anniversary of Shakespeares Birth) KEY QUESTIONS Would the WSF have taken place without the 2012 Games? Would the WSF have been funded at the same level without the 2012 Games? Would the WSF have the same emphases without the 2012 Games? Would the WSF have received the same level of promotion and support without the 2012 Games?

30 Cross Curricular Impact of National School Sport Week 2010 National School Sport Week emphasises the potential of Olympic and Paralympic themes to enhance cross-curricular activity. SPEARs evaluation of NSSW showed: The percentage of teachers rating cross-curricular potential as important in signing up was up to 86% in 2010 (from 64% in 2009). 80% of primary teachers felt the National School Sport Weeks Olympic and Paralympic themes had an impact in the core primary school subjects of Literacy, Numeracy and ICT. Eight out of ten teachers rated the impact of National School Sport Week on behaviour and on learning as good or very good.

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33 Olympic Tourism Flows May have positive, negative or neutral effects Level of analysis (e.g., city, region, country) can change effect of flows

34 NEIGHBOURING COUNTRIES HOST COUNTRY HOST CITY OR REGION Olympic Tourism Flows REST OF THE WORLD Source: Weed, 2008

35 Olympic Tourism Flows NEIGHBOURING COUNTRIES HOST COUNTRY HOST CITY OR REGION REST OF THE WORLD NEIGHBOURING COUNTRIES HOST COUNTRY HOST CITY OR REGION REST OF THE WORLD NEIGHBOURING COUNTRIES HOST COUNTRY HOST CITY OR REGION REST OF THE WORLD Pre-Games Post-Games During-Games Source: Weed, 2008

36 Olympic Tourism Flows May have positive, negative or neutral effects Level of analysis (e.g., city, region, country) can change effect of flows Understanding flows is crucial to effective Leveraging strategies Minimising negative flows can be as important as maximising positive flows.

37 Generating Community Outcomes from Live Sites (and limiting negative tourism flows)

38 PLACES TO PEOPLE Most initiatives create identities that bring people to places, which does not always benefit local communities Live Sites can: Bring PLACES TO PEOPLE Use Screens and their surrounding environment to create different TYPES OF PLACES for different occasions Satisfy demand (nostalgia) for SOCIAL EXPERIENCES that would normally require travel outside the community

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40 FINALLY… CRITICS DEMAND CONCRETE PARALYMPIC LEGACY Professor Mike Weed & Suzanne Dowse, of the Centre for Sport, Physical Education & Activity Research in Canterbury claim that the Paralympic Games, both intentionally and unintentionally, are largely overlooked in legacy planning which appears to assume that they offer few specific opportunities beyond those served by generic legacy strategies catering for the 2012 Games (i.e., at once for both the Olympic and Paralympic Games). which leads Weed and Dowse to conclude that the development of social legacy from the 2012 Paralympic Games is a missed opportunity waiting to happen.

41 The Sixth Legacy Promise (March 2010)

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43 Legacies and Learning London 2012 legacy aspirations and ambitions are so widespread that they can provide source material for learning across a range of subjects, disciplines and methodologies. An overarching question for students in HE to consider in relation to London 2012 legacies is: What outcomes are being sought, how, for whom, and to serve what interests?

44 Department of Sport Science, Tourism & Leisure Aspirations for Olympic & Paralympic Legacies Google : tinyurl.com/OlympicLegacies


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