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School of Sport, Performing Arts and Leisure Walsall, United Kingdom.

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Presentation on theme: "School of Sport, Performing Arts and Leisure Walsall, United Kingdom."— Presentation transcript:

1 School of Sport, Performing Arts and Leisure Walsall, United Kingdom

2 The Challenges of Employer Engagement A critical comparison of innovative course development Peter Robinson: Course Leader for Work Based Learning Caroline Wiscombe: Principal Lecturer/Head of Department Department of Leisure Industries University of Wolverhampton

3 Aims of the session Critical analysis of the term Employer Engagement Critical review of Employer engagement in FD Development in the department With you to debate workable solutions to the challenges that face HE in achieving successful Employer Engagement

4 Employer Engagement Definitions Importance of Employer engagement Employer engagement in practice Issues in Employer engagement Employer engagement in FD development Russell, 2007; DIUS, 2008

5 Leisure Department, University of Wolverhampton; our FD journey First FD Lessons learned Challenges for the LI team FD Professional Licensed Retailing (Banks and Turner, 2008; Russell, 2007; Robinson, et al, 2007; Wiscombe, 2005; Lynch, R )

6 Employer engagement

7 Lessons Learned Needed employers to commit rather than approve the development Partnerships in HE or FE would spread delivery load and offer greater accessibility Block delivery not working; include more distance and e-learning Needs to be integral part of curriculum development to create ownership and drive for success

8 A Foundation Degree for the Travel Industry The challenges from previous development Employer engagement Challenges and the culture shock The finished product University partnerships National development (Wiscombe, Robinson & Wale 2007)

9 Conclusions and recommendations Clarity of systems, cultures and dialogues Study the paradigm to open their networks to a wider employer audience. Business development managers give an additional barrier between the employer and the academic. Impact of difficulties in one are of dialogue, culture and resulting frustrations The academics focus on their current task in hand Developing an internal matrix of university relationships and inviting employers to contribute to discussions on organisational structures The maintenance of quality is paramount and curriculum must be congruent with ensuring parity, levelness and progression for all learners. Reduce the frustration of employers in the duplication of offerings and differences in content and standard. Open dialogue between universities to ensure productive curriculum developments As the FD TOM has illustrated the development of large markets between wide partnerships of universities enables economies of scale and accessibility. Standardisation in industries of knowledge, skills and abilities can only benefit all organisations.

10 References Akerman, K. & Cott, M. (2005) The Review of Foundation Degrees in England 2004/05. in LINK 13 Foundation Degrees (May 2005), Hospitality, Leisure, Sport and Tourism Network Ball, S. (2008) The Sheffield Area Restaurant Forum (SARF). LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Banks, A. & Turner, R. (2008) Use of realistic environments for teaching foundation degrees in the management of licensed premises. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Beech, J. & Dewhurst, H. (2008) The Foundation Degree in Travel Operations Management. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Birmingham and Solihull LSC (2004) Review of Education and Training within the Hospitality and Catering Sector in the West Midlands. LSC. March accessed November Black Country Knowledge (2008) Black Country Observatory Data. accessed October 2008.www.blackcountryknowledge.co.uk/Economy/BusinessDevelopment. accessed October 2008 Dale, C. and Povey, G. (2009) Learner Generated Content and Podcasting, Journal of Hospitality, Leisure, Sport and Tourism Education, (submitted, under review) Dale, C. and Povey, G. (2008) Podding Through the Ages: Student Experiences of Developing Podcasts, Association of Tourism Teachers in Higher Education Conference, Canterbury Christ Church University, 3rd - 5th December 2008 (abstract accepted, forthcoming) Dale, C. and Heitmann, S. (2007) Using images to support the assessment of online discussion forums in tourism, Association of Tourism Teachers in Higher Education Conference, St Marys College, Oxford, 5-7 December 2007 DIUS (2008) Higher Education at Work High Skills: High Value. Sheffield: Department for Innovation, Universities and Skills. accessed 27th October 2008 Fairbrother, C. & Thomas, S. (2008) The value of real working environments in developing employability. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Goldstein, I.L. and Ford, J.K. (2002) Training in Organisations (Fourth Edition) Belmont: Wadsworth Harrison, J. & Graver, G. (2005) Interim Evaluation of Profitable Business Portfolio – The Licensed Retail Skills Pilot. Impact Research. unpublished data. Hilgard, E.R. & Bower, G.H. (1966) Theories of Learning New York: Appleton-Century-Crofts Jaszay, C. and Dunk, P. (2003) Training Design for the Hospitality Industry, New York: Delmar Learning Jones, P. (2008) Working with the Travel Catering Industry. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Kleinart, A. (2008) Knowledge Transfer Partnerships: Effective Working Relationships – an associate perspective. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Knowles, M.S., Holton, E.F. and Swanson, A.F. (2005) The Adult Learner (Sixth Edition), London: Elsevier Lambert Review (2003) Lambert Review of Business-University Collaboration. Norwich: HMSO Lewis, N. & Thomas, A. (2005) Foundation Degree Collaboration in Practice – providing an effective link within the triadic partnership. in LINK 13 Foundation Degrees (May 2005), Hospitality, Leisure, Sport and Tourism Network Leitch, Lord S (2006) Leitch Review of Skills. Norwich: HMSO Lynch, R. (2003) Corporate Strategy. 3rd Ed. Harlow: Prentice Hall MacDonald, J. (2008) Blended Learning and Online Tutoring: Planning Learner Support and Activity Design. 2nd Ed. Abingdon: Gower Publishing. McAuley, J. Duberley, J. and Johnson, P. (2007) Organization Theory; Challenges and Perspectives. Harlow: Prentice Hall Robinson P, Wale D, Wiscombe C.A. (2007) An innovative delivery of Foundation Degrees: but not without its problems! In Shaping the Future of Tourism Education, 5-7th December 2007, Proceedings of the annual ATHE conference: Oxford Robinson P, & Wiscombe C.A. (2008) An innovative delivery of Foundation Degrees: but not without its problems! – Best practice and future challenges. Telling ePortfolio Stories 2008: The road to stickiness, 5th June 2008, University of Wolverhampton. Robinson, P & Wiscombe C.A. (2008) The Foundation Degree in Travel Operations Management – A Reflective Perspective. LINK 22 Employer Engagement (Autumn 2008), Hospitality, Leisure, Sport and Tourism Network Russell, M. (2007) A comparative analysis of the contribution and effectiveness of work-based learning in the delivery of foundation degrees within the tourism, leisure and hospitality industries. Oxford: The Higher Education Academy for Hospitality, Leisure, Sport and Tourism Wiscombe, C.A. (2005) Foundation Degree (Arts) Professional Licensed Retailing: Innovations in Design and Delivery. Link 13. Oxford: The Higher Education Academy Network for Hospitality, Leisure, Sport and Tourism Wiscombe, C.A. (2005) On-licensed retail training philosophies amongst tenants, lessees and free-house operators. The Cyprus Journal of Sciences. Vol pp Cyprus: Americanos College. Wiscombe, C.A. (2008) Blended Learning: view from the chalkface in Beyond Quality Assurance: Enhancing Student Experience. 3rd - 5th December Proceeds of the annual ATHE Conference: Oxford.(in print)


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