1. Tallinn -
A City to Invest In

2. Good location for business
Crossroads between technology-rich Scandinavia and resource-rich Russia.
Business-friendly and stable environment
One of the world’s most liberal economies (7th position in index of Economic Freedom for 2006, by The Heritage Foundation)
Tallinn is a Rising Urban Star, according to a May 2003 report from Jones Lang LaSalle

3. Fast-growing region
Baltic Sea Region is Europe’s fastest growing region
Source: CIA World Factbook

4. Tallinn – the capital of Estonia (population 400 000)
Economic Engine
of Estonia
1/2 of the companies and employment
1/2 of the national GDP
2/3 of all corporate profits
4/5 of the total foreign direct investment and foreign visitors

5. Innovations Tallinn is an IT-driven city
55% of Estonia’s population are Internet users (2005)
75% of the income tax declarations are made through the e-Tax Board (2005)
98% of the bank transfers are performed electronically (2005)
Excellent testing ground for new technology
Good infrastructure and modern services for testing
Population comfortable with innovations
Good opportunities for outsourcing, research and product development

6. Pleasant environment Business-friendly and stable environment
Good quality hotels and multi-lingual customer service
High life quality
Pleasant living
Good possibilities for recreation
World-class cultural performances
Excellent sports facilities
Extensive beach areas
12 theatres, 32 museums (new KUMU Art Museum)

7. Structure of the economy
Main sectors in Tallinn:
Transport & logistics
Transit trade (mainly cargo port operations)
Tourism
Business services (70% of the service sector revenues)
Traditional industries (metal & machinery, food, furniture, assembly)
Innovative industries (ICT applications, engineering, automation)
Service industries (trade, hotels & restaurants, transport & communication, financial intermediation, real estate & business services) constitute 57%, industry 15% and construction 7% of the regional gross value added in Northern Estonia (Tallinn + Harju County).
Service industries in Northern Estonia make up 69%, construction 64% and industry 48% of the total volume of the respective sectors in Estonia.

8. References
Transit trade/Logistics: DFDS Transport, Schenker, Lidl, KarstadtQuelle, Miss Mary of Sweden
Retail: Rimi Baltic (Kesko Food & ICA Baltic)
Real estate development: Linstow International, Skanska
Business services: Colliers International, IBM, Adecco
Finance: Swedbank, SEB, Nordea, Sampo
Manufacturing: ABB, Elcoteq, LGP Allgon, Paulig
Tourism: Radisson SAS, Golfest, Holiday Club
Consumer goods: Coca-Cola, McDonalds

9. Major Investments of Tallinn
Education and science
Infrastructure and road construction
Business environment
City transport
Culture and art
Sports and recreation

10. CITY DISTRICT COUNCILS CITY DISTRICTS ADMINISTRATIONS
City Administration Structure
CITY COUNCIL
CITY COUNCIL OFFICE
COMMITTEES
CITY DISTRICT COUNCILS
CITY GOVERNMENT
CITY DISTRICTS ADMINISTRATIONS
DEPARTMENTS
HAABERSTI
KESKLINN
KRISTIINE
LASNAMÄE
MUSTAMÄE
NÕMME
PIRITA
PÕHJA-TALLINN
Urban Planning
Housing Economy
City Enterprises & Business Development
Municipal Engineering Services
Land Issues
Social Welfare and Health Care
Cultural Heritage
Education
Sports and Youth
City Archives
Vital Statistics
Transport
Environment
CITY OFFICE
Accountancy Department
Administrative Department
Legal Department
General Department
International Relations
Public Relations
Finance Service
Human Resources Service
IT-Service
Internal Controller Service
Town Hall
Tallinn – capital of Estonia, population
Economic Engine of Estonia
1/2 of the companies and employment
1/2 of the national GDP
2/3 of all corporate profits
4/5 of the total foreign direct investment and foreign visitors
City rights were given to Tallinn on May 15, 1248 (758 years ago). Since 2002 Tallinn City Day has been celebrated on this day. We are proud of Old Town which is included in the UNESCO World Heritage List.
City Council is a local government unit of Tallinn elected by the voting citizens of Tallinn. It is independent in deciding the matters in the competence of the local government and acts only in the interests and the name of the citizens.
The City Government is the local government’s executive body. Seven members: the Mayor and six Deputy Mayors.

11. Enterprise Board structure
CITY ENTERPRISE
BOARD
Business
support and
development unit
Tourist office
& convention
bureau
Supervision of
municipal
companies
Outdoor
advertisement
tax
Consumer
protection

12. Tallinn City Enterprise Board
Business Development Unit
Promoting Tallinn as a good business location
Developing and promoting high-technology and knowledge-intensive entrepreneurship
Promoting cooperation between companies and research institutions
Developing SME
Favoring the establishment of university spin-off companies
Favoring additional training and retraining of the workforce

13. Tallinn City Enterprise Board
Tallinn City Tourist Office & Convention Bureau
Promoting and marketing Tallinn as an internationally known tourism destination to leisure and business tourists
Maximizing the benefits of tourism for Tallinn, the citizens and the local economy by:
increasing the number of business and leisure tourists;
extending the tourists´ length of stay in Tallinn;
improving the satisfaction of the tourists visiting Tallinn. 
Promoting Tallinn as an international meeting place and incentive destination

14. How? Marketing Strategy – responsibility of state or the city, scope
Co-operation with Enterprise Estonia, Chamber of Trade and Commerce, neighboring municipalities
Marketing of innovative environments is not as to sell travel destination: Communication must be focused – how to define and catch target segments
How to use leverage from Baltic Sea Region/Baltic Metropoles networks, best practices from region/worldwide

15. How?

16. Next steps Setting up Local Marketing Board – 07.2006
Setting up ToR, contracting experts, developing systematic approach for strategy
Preparing pilot marketing strategy – Q4 2006
Mainstreaming experience, dissemination – 2007

17. E-mail: Ulli.Karu@tallinnlv.ee
Thank You!
Ulli Karu