1. 1 2008 POP Conversion: FP43 and MB2K Wireframe Schematics 10/7/08 Table of Contents: FP43 Wireframe Variations: pages 2-18 MB2K Wireframe Variations: pages 19-23 The following schematics provide various configurations of the FP43 (Flip or Topper )and MB2K menu board hardware. Schematics can be adapted to local co-op menus and messaging efforts For More Information: P.O.P., carriers and translites: Call IMS-Schwartz Worldwide at 1-800-937-7671. After hardware replacement make sure your store profile has been changed within the database. A correct profile ensures accurate POP sizes and future hardware deliveries. For MB2K and FP43 menu board hardware and menu strips: Call Florida Plastics at 1-800- 499-0400. Order optional menu strips, blank menu strips and any menu board replacement parts needed for worn, faded or damaged menu strips from Florida Plastics.

2. 2 FP43 Wireframe Variations:

3. 3 FP-43 w/Flip 4th Panel - 11 EVM (Rotates for breakfast EVM’s) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Core Menu Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

4. 4 FP-43 w/Flip 4th Panel - 13 EVM (Rotates for breakfast EVM’s) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

5. 5 FP-43 w/Flip 4th Panel - 24 Hour Open-10:30a : show Breakfast EVMs 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo 10:30a- Close: show Promos

6. 6 Static FP-43 w/Pre-Sell - 11 EVM (TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

7. 7 Static FP-43 w/Pre-Sell - 13 EVM (TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

8. 8 Static FP-43 - 11 EVM (TriView Recommendation – Add Permanent Backlit Pre-Sell, see pg. 5) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Or McCafe Core Beverage Menu

9. 9 Static FP-43 - 13 EVM (TriView Recommendation - Add Permanent Backlit Pre-Sell, see pg. 6) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Or McCafe Core Beverage Menu

10. 10 FP-43 w/ Topper - Breakfast w/ Bagels EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Platters Choices 3: BEC Biscuit HB/Coffee1. Egg McMuffin 2. SME 4. SBE 5. SSCB 6. BEC McGridd 7. SEC McGridd 8. Saus McGridd 9. McSk Burrito Saus 10. McSk Burrito Steak 11. BEC Bagel 12. Steak EC Bagel Sub Message #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

11. 11 FP-43 w/ Topper - Breakfast w/o Bagels EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Choices Platters 3: BEC Biscuit HB/Coffee1. Egg McMuffin 2. SME 4. SBE 5. SSCB Choices 6. BEC McGrid 7. SEC McGrid 8. Saus McGrid 9. McSk Burr 10. 2 Saus Burr Platters Sub Message #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

12. 12 FP-43 w/Flip 4th Panel & COD (Rotates for breakfast EVM’s) COD CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) PROMO 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION Or McCafe #2 Spot LOCAL PROMOTION #3 Spot LOCAL PROMOTION Until Core Beverage EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

13. 13 Static FP-43 w/COD COD CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) PROMO 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

14. 14 3-Panel FP-43 w/Flip Panel 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Until McCafe #3 Spot CORE BEVERAGE MENU EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish (Rotates for breakfast EVM’s) Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

15. 15 3-Panel FP-43 w/Pre-Sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Until McCafe #3 Spot CORE BEVERAGE MENU EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Pre-Sell Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

16. 16 3-Panel FP-43 w/Flip Panel and Pre-Sell Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish (Rotates for breakfast EVM’s) #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 2: Salad/Snacks Pocket 1: Happy Meal Pocket 3: Desserts Salads Snacks Core Menu Promo Core Menu Promo

17. 17 3 Panel FP43 w/out Flip (a) Note: Must Add Flip Panel! 9/22 Conversion Kit to include Col 1, 3, 4, 5 hardware. See page 13 for flip layout PROMOTIONS McCafe 9 SPACES PROMOTIONS HAPPY MEAL 13 SPACES CORE BEVERAGE MENU (order from IMS) 7 SPACES APPLE DIPPERS $1 2 PIES $1 SUNDAE $1 FRIES $1 SOFT DRINK $1 PARFAIT $1 SIDE SALAD $1 DBL CHEESEBURGER $1 McCHICKEN $1 FRUIT & WALNUT XXX BACON RANCH XXX CAESAR XXX 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSkBu rr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish SOUTHWEST XXX

18. 18 3 Panel FP43 w/out Flip (b) Note: Must Add Flip Panel! 9/22 Conversion Kit to include Col 1, 3, 4, 5 hardware. See page 13 for flip layout FRUIT & WALNUT XXX BACON RANCH XXX CAESAR XXX PREMIUM SALADS HAMBURGER XXX HAPPY MEALS/MIGHTY KIDS MEALS CHEESEBURGER XXX DBL CHSBRGR XXX Choose Milk, Apple Juice or Soft Drink Apple Dippers or French Fries 4 McNUGGETS XXX 6 McNUGGETS XXX DESSERTS CARRIER 5 SPACES PROMOTIONS: McCafe 9 SPACES CORE BEVERAGE MENU (order from IMS) 7 SPACES APPLE DIPPERS $1 2 PIES $1 SUNDAE $1 FRIES $1 SOFT DRINK $1 PARFAIT $1 SIDE SALAD $1 DBL CHEESEBURGER $1 McCHICKEN $1 DOLLAR MENU 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSkBu rr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish SOUTHWEST XXX

19. 19 MB2K Wireframe Variations:

20. MB2K Lunch/Dinner (11 EVM) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu #3 Spot: Salad/ Snack Wrap Menu Dessert Choices Dollar Menu Dbl Chz McChicken Parfait Side Salad Sm Fries Soft Drink 2 Pies Sundae Sandwiches Chicken Selects 3 5 10 Hamburger ChzBurger Mc Nuggets 6 10 20 French Fries Sm Med Lg Beverages Logo Chips Milk (choc or white) Apple Juice Water Happy Meal/Might Kids Chzburger DblChz McNuggets 4pc 6 pc Logo Chips OJ Coffee Sm Med Lg Hamburger Happy Meal Choice 1: Big Mac 2: QPC 3. Dbl QPC 4. BNT 5: Ranch BLT 6: Club 7. Classic 8. SSC 9.. Chicken Selects 10. 10 pc McNugget 11. Filet-O- Fish

21. MB2K Lunch/Dinner (13 EVM) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu #3 Spot: Salad/ Snack Wrap Menu Dessert Choices Dollar Menu Dbl Chz McChicken Parfait Side Salad Sm Fries Soft Drink 2 Pies Sundae Sandwiches Chicken Selects 3 5 10 Hamburger ChzBurger Mc Nuggets 6 10 20 French Fries Sm Med Lg Beverages Logo Chips Milk (choc or white) Apple Juice Water Happy Meal/Might Kids Chzburger DblChz McNuggets 4pc 6 pc Logo Chips OJ Coffee Sm Med Lg Hamburger Happy Meal Choice 8. Club 9. Classic 1: Big Mac 2. Two Cheese Burger 3. QPC 4. Dbl QPC 5. BNT 6. Dbl Cheese Burger 7. Ranch BLT 10. SSC 11. Chicken Selects 12. 10 pc McNuggets 13.. Filet-O- Fish

22. MB2K Breakfast (with Bagel) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices Breakfast Sausage McMuffin Breakfast Burrito Hash Browns Cinnamon Melts Beverages Color Chips Milk (choc or white) Apple Juice Water Color Chips OJ Coffee Sm Med Lg Dollar Menu Parfait $1 2 Pie $1 Sausage Biscuit 9. McSkillet Burrito 10. Two Saus Burritos 1: Egg McMuffin 2: Saus McMuffin W/ Egg 3: BEC Biscuit 4: Saus Biscuit w/ Egg 5. SSCB 6. BEC McGriddle 7. SEC McGriddle 8. Saus McGriddle 11. BEC Bagel 12. SausEC Bagel Sub. Message

23. MB2K Breakfast (without Bagel) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices Breakfast Sausage McMuffin Breakfast Burrito Hash Browns Cinnamon Melts Beverages Color Chips Milk (choc or white) Apple Juice Water Color Chips OJ Coffee Sm Med Lg Dollar Menu Parfait $1 2 Pie $1 Sausage Biscuit 1: Egg McMuffin 2: Saus McMuffin W/ Egg 3: BEC Biscuit 4: Saus Biscuit w/ Egg 5: SSCB 6: BEC McGriddle Sub. Message 9: McSkillet Burrito 10: 2 Saus Burritos 7: SEC McGriddle 8. Saus McGriddle