1. NADbank Study Highlights

2. La Presse was ranked 8th worldwide by the Society for News and Design. La Presse is the only Canadian newspaper in the top 10.

3. Paid copies200020012002200320042005200620072008 Weekdays187,400194,147193,169188,693202,603200,149202,663204,545205,995 Saturday286,293285,823283,216277,777285,151282,465277,935277,624273,859 Sunday195,911201,383198,844204,825215,676221,562223,225224,333221,056 Paid Circulation the backbone of La Presse is holding its own. Source: ABC Publisher’s Statement, 6 months ending March 31st, 2000 - 2008

4. La Presse provides broader reach on quality demos WeekdaysSaturdaySunday INVESTORS Reach (#)Reach (%)Reach (#)Reach (%)Reach (#)Reach (%) HHI $100,000+ 136 70034%170 80042%127 20031% Value of investments $50,000+ 129 80032%161 00040%117 90029% Have RRSP 245 20022%352 90032%238 50022% CONSUMERS HHI $75,000+ 185 60032%237 50041%172 90030% Families (w/children), HHI $75,000+ 86 80028%113 70037%87 00028% BUSINESS EXECUTIVES University+ 207 60033%300 80048%208 80033% Managers and Professionals 96 70032%121 00040%80 70026% DECISION MAKERS Personally involved in purchasing/leasing/contracting decisions 139 00024%184 90032%122 70021% Final decision on purchasing/leasing/contracting 101 00028%131 60036%92 50025% NADbank 2007, Montreal French CMA, 18+

5. Toronto CMAMontreal French CMA INDEXESWeekdaysSaturdayWeekdaysSaturday Men 117108115107 University Graduates 176177175178 Adults with HHI $100,000+ 163181179157 Adults with HHI $125,000+ 202218208190 Own home 115114130124 White collars 139138139137 Managers & Professionals 175170169148 Managers 162157168145 Have investments of $100,000+ 172192160146 Over 6 business trips past year* 187*176*213*196* La Presse and the Globe and Mail share the same readers profile Source: NADbank 2007, Toronto CMA, Montreal French, 18+. * small sample, use with caution

6. Source: NADbank 2007, Toronto CMA and Montreal CMA, 18+. Toronto CMAMontreal CMA WeekdaysSaturdayWeekdaysSaturdayWeekdaysSaturday Total readership 18+409 300401 20036 90029 700432 000599 200 University Diplomas+279 900275 00028 80021 800233 100326 900 HHI $100,000+203 100220 50010 0009 500144 300180 000 Managers & Professionals148 600141 20011 40011 100107 500131 000 Managers111 000105 5007 6005 20079 60095 300 Only La Presse will deliver broad reach on quality readers in Montreal and Quebec. La Presse reaches more quality readers in Montreal than the Globe in Toronto

7. Source: NADbank 2007, All Markets and Montreal French CMA, 18+. *small samples, **extremely small samples, use with caution Only La Presse will reach quality consumers in Montreal French All MarketsMontreal French CMA WeekdaysSaturdayWeekdaysSaturdayWeekdaysSaturday Total Readership (A18+)892,9001,017,5007,700**5,800**390,400557,700 Men525,900536,400--216,800289,400 University Graduates586,600660,300--207,600300,800 Adults with HHI $100,000+403,100458,800--136,700170,800 Adults with HHI $125,000+298,800330,600--90,200117,800 Own home747,300843,900--305,200415,300 White collars463,700506,500--180,200253,300 Managers & Professionals307,300321,100--96,700121,000 Managers227,300227,100--71,00087,400 Have investments of $100,000+267,500309,900--76,30099,500 Over 6 air business trips past year42,90043,300--12,800*16,900* La Presse is to French Canada what the Globe and Mail is to English Canada: it reaches quality readers in a way that no other newspaper can match.

8. Adding La Presse will develop new customers in Canada 1 Saturday insertion All markets (Including Montreal CMA) 1 Saturday insertion Montreal CMA (French, English, others) 1 Saturday insertion + 1 Saturday insertion All markets (Including Montreal CMA) Total Readership (A18+) 1,017,500599,2001,616,700 University Graduates 660,300326,900987,100 Adults with HHI $100,000+ 458,800180,000638,800 Own home 843,900439,1001,277,100 There is no duplication between The Globe and Mail and La Presse in Montreal French CMA. Adding La Presse to your campaign will develop an untapped market and reach new French customers. Source: NADbank 2007, All Markets and Montreal French CMA, 18+. ** very small sample 557,700 readers 5,700** exclusive readers 557,600 exclusive readers 99.9% 100** duplicated readers 5,800 readers **

9. Why Gesca?

10. Dailies Production TVPublicationsInternet Overview of Gesca Multimedia assets

11. Province wide coverage 1 500 000 consumers weekly Powerful local brands Source : NADbank 2007 (Montréal RMR franco, Québec RMR, Ottawa-Gatineau RMR franco) et NADbank 2005 (Chicoutimi-Jonquière, Trois-Rivières, Sherbrooke, Granby), 18+ Average Household Incomes $65,063 $73 122 Market Average Gesca readership 12%

12. WeekdaySaturdaySunday 205 995273 859221 056 81 916111 90988 283 42 89244 918- 36 04639 285- 33 00337 263- 27 83430 83236 197* 16 11017 626- 443 796555 692345 536 Paid Copies Source: ABC, 6 mois March 2008 *Progrès Dimanche Probec offers immediate reach on Quebec’s major markets

13. Source: NADbank- 2007, Montréal, Québec, Ottawa-Gatineau, 2005-Chicoutimi-Jonquière, Sherbrooke, Trois-Rivières, Granby, 18+ *Progrès-Dimanche WeekdaySaturdaySundayCume 7 432 000599 200415 800815 900 137 500177 900130 900238 600 55 20057 500-79 400 94 50097 300-153 400 47 40059 400-80 400 47 40044 70053 300*83 700 23 70029 600-39 700 837 70010 65 600600 001 491 100 18+ READERSHIP Readership 18+, Quebec’s major markets

14. Main Market Montreal, 3.7 million people Published Monday-Sunday Format Broadsheet Circulation Weekdays: 205,995 paid copies Saturday: 273,859 paid copies Sunday: 221,056 paid copies Readership Weekdays: 432,000 adult readers Saturday: 599,200 adult readers Sunday: 415,800 adult readers CUME7: 815,900 adult readers Source: ABC, 6 months ending March 31st, 2008, NADbank 2007, Montreal CMA, 18+, FP Markets 2007

15. Source: ABC, 6 months ending March 31st, 2008, NADbank 2007, Quebec city CMA, 18+, FP Markets 2007 Main Market Quebec City, 728,424 people Published Monday-Sunday Format Compact Circulation Weekdays: 81,916 paid copies Saturday: 111,909 paid copies Sunday: 88,283 paid copies Readership Weekdays: 137,500 adult readers Saturday: 177,900 adult readers Sunday: 130,900 adult readers CUME7: 238,600 adult readers

16. Source: ABC, 6 months ending March 31st, 2008, NADbank 2007, Ottawa-Gatineau CMA, 18+, FP Markets 2007 Main Market Ottawa-Gatineau, 1,168,849 people Published Monday-Sunday Format Compact Circulation Weekdays: 36,046 paid copies Saturday: 39,285 paid copies Readership Weekdays: 94,500 adult readers Saturday: 97,300 adult readers CUME6: 153,400 adult readers

17. Source: ABC, 6 months ending March 31st, 2008, NADbank 2005, Trois-Rivières CMA, 18+, FP Markets 2007 Main Market Trois-Rivières, 141,749 people Published Monday-Sunday Format Compact Circulation Weekdays: 42,892 paid copies Saturday: 44,918 paid copies Readership Weekdays: 55,200 adult readers Saturday: 57,500 adult readers CUME6: 79,400 adult readers

18. Source: ABC, 6 months ending March 31st, 2008, NADbank 2005, Sherbrooke CMA, 18+, FP Markets 2007 Main Market Sherbrooke, 166,539 people Published Monday-Sunday Format Compact Circulation Weekdays: 33,003 paid copies Saturday: 37,263 paid copies Readership Weekdays: 47,400 adult readers Saturday: 59,400 adult readers CUME6: 80,400 adult readers

19. Source: ABC, 6 months ending March 31st, 2008, NADbank 2005, Chicoutimi-Jonquière CMA, 18+, FP Markets 2007 * Progrès-Dimanche Main Market Chicoutimi-Jonquière, 111,870 people Published Monday-Sunday* Format Compact Circulation Weekdays: 27,834 paid copies Saturday: 30,832 paid copies Sunday*: 36,197 paid copies Readership Weekdays: 47,400 adult readers Saturday: 44,700 adult readers Sunday*: 53,300 adult readers CUME7: 83,700 adult readers

20. Source: ABC, 6 months ending April 1st, 2008, NADbank 2005, Granby CMA, 18+, FP Markets 2007 Main Market Granby, 65,970 people Published Monday-Sunday* Format Compact Circulation Weekdays: 16,110 paid copies Saturday: 17,626 paid copies Readership Weekdays: 23,700 adult readers Saturday: 29,600 adult readers CUME6: 39,700 adult readers

21. 1. Quebec and Montreal, a top 15 market in North America 2. The Globe and Mail does not reach that market 3. La Presse is the mass quality daily newspaper for this market 4. La Presse caters to the 2 advertising markets: B to B and B to C 5. The Probec network reaches the rest of Quebec Conclusion