Overview Quick overview of what this meeting is all about Agenda What to expect
Brainstorming Objectives Describe the objective(s) of the exercise: New product or service ideas? New feature ideas? Feature/product naming? Promotion ideas? New process for doing something? Define top requirements or restrictions.
Rules No idea is a bad idea Be creative Take risks No criticism allowed
Brainstorming Activity Generate ideas Use games and exercises to warm up your creative thinking When ideas slow down, try another exercise to generate fresh ideas Breaking into smaller groups may be helpful Use a computer to capture every comment/idea (in Microsoft PowerPoint, of course, using Meeting Minder)
Summarize Review ideas Vote on top candidates and consolidate Check requirements and restrictions Trim list to top 5-10 ideas
Next Steps Describe what happens next: Research the ideas generated? Follow up with larger group? Generate action items for follow-up: Start turning ideas into reality.