1. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.1 Chapter 2 Economics and market adoption

2. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.2

3. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.3 Figure 2.1 The role of the state in innovation

4. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.4 Figure 2.2 Kondratieff waves of growth and their main features

5. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.5 Table 2.1 Characteristics of the five waves of growth Note: EFTA, European Free Trade Association; JIT, just-in-time; TNC, transnational corporation. Source: Reproduced and adapted from P. Dicken (1998) Global Shift: Transforming the World Economy, Paul Chapman, London (a Sage Publications company); C. Freeman and L. Soete (1997) The Economics of Industrial Innovation, 3rd edn, Pinter, London (Cengage Learning Services Ltd).

6. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.6 Figure 2.3 The EU showing five performance groups, ranging from the highest to lowest overall performers

7. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.7 Table 2.2 Four different groups

8. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.8 Figure 2.4 Three critical dimensions of change-of-technology intensive products

9. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.9 Figure 2.5 Penetration of consumer electronics, 1978 – 2004

10. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.10 Figure 2.6 S-curve of cumulative adopters

11. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.11 Figure 2.7 Adopter categorisation on the basis of innovativeness Source: Adapted from Moore, G.A. (1991) Crossing the Chasm, Harper Business.

12. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.12 Table 2.3 Paradoxes of technological products Source: Adapted from Mick and Fournier (1998).

13. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.13 Table 2.4 Busiest container ports

14. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.14 Table 2.5 Specifications of the three most common types of container

15. Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 2.15 Table 2.6 Biggest shipping container companies