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Margaret Sills MSc Health Promotion / Health and Society1 Models of Health Promotion Model Approach Taxonomy Typology Theory Ideology Paradigm Construct.

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Presentation on theme: "Margaret Sills MSc Health Promotion / Health and Society1 Models of Health Promotion Model Approach Taxonomy Typology Theory Ideology Paradigm Construct."— Presentation transcript:

1 Margaret Sills MSc Health Promotion / Health and Society1 Models of Health Promotion Model Approach Taxonomy Typology Theory Ideology Paradigm Construct Concepts Framework Plan

2 Margaret Sills MSc Health Promotion / Health and Society2 Taxonomy Categorical classification of elements into different species of groups Typology Dimensional classification with a continuously graded array of elements. Typological labels usually given to the extremes or polarities See Bunton & MacDonald 1992

3 Margaret Sills MSc Health Promotion / Health and Society3 Theory Organised or integrated set of propositions – a theoretical system. Synonymous with explanatory system. Retains etymology of composition and speculation (same origin as spectator. Spectacle etc meaning viewpoint or perspective) See Bunton & MacDonald 1992

4 Margaret Sills MSc Health Promotion / Health and Society4 Ideology Study of ideas Central to the discussion of models Value systems that shape peoples perceptions of society, human nature, and the human condition Perceptions that generate commitment to a particular courses of action (or inaction) Ideology, therefore not only determines the model adopted but also whether any intervention to promote health is desirable, worthwhile or even ethical.

5 Margaret Sills MSc Health Promotion / Health and Society s 5 Uses and meanings of the word model 1.Model as a distinct way of thinking about the world 2.Model as a type within a series 3.Model as a means of display 4.Model as an example from which to copy 5.Model as a simplified representation of a more complex reality 6.Model as a simplified representation of a more complex reality used deliberately to throw light on a problem

6 Margaret Sills6 Models of Health Promotion 1.Empowerment 2.Education 3.Medical 4.Behaviour change 5.Radical organisational social Underpinned by e.g. Meaning of health Locus of control Nature of Knowledge Nature of Society

7 Margaret Sills Paradigms Adapted from Caplan & Holland Nature of Society Radical change RADICAL HUMANIST Holistic view of health De-professionalisation RADICAL STRUCTURALIST Health reflects structural inequalities Need to challenge inequity and radically transform society Nature of Knowledge ObjectiveSubjective HUMANIST Holistic view of health Aims to improve understanding & development of self Client-led TRADITIONAL Health + absence of disease Aims to change behaviour Expert-led Social regulation

8 Margaret Sills Typology adapted from French DISEASE MANAGEMENT Curative services Management Services Caring services HEALTH EDUCATION Agenda setting Empowerment and support Information flow DISEASE PREVENTION Preventative services Medical services Behaviour change POLITICS OF HEALTH Social action Policy development Economic and fiscal policy

9 Margaret Sills Strategies Beattie Mode of intervention Authoritative Negotiated HEALTH PERSUASION LEGISLATIVE ACTION PERSONAL COUNSELLING COMMUNITY DEVELOPMENT Focus of intervention CollectiveIndividual


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