1. Bus 297D/13 Legal Aspects of Managing Technology & New Product Development Instructor: Dr. Stan Malos Course Introduction and Overview Question: Why do we care about this stuff? Answer: Issues are dynamic, rapidly changing, and we are, after all, in Silicon Valley! Answer: Issues are dynamic, rapidly changing, and we are, after all, in Silicon Valley!

2. CYBERSPACE u PRIVACY u SPAM u COPYRIGHTS u DEFAMATION u DOMAIN NAMES u JURISDICTION u CYBERBULLYING u CLICK-WRAP LICENSES u KEYWORD ADVERTISING u IDENTITY THEFT u OBSCENITY

3. MUSIC AND VIDEOS u Napster, KaZaa, Grokster u Notice and Takedown u Ripping and Burning u Digital Security Measures and Circumvention (DeCSS) u Webcasting u Digital Imaging and Remixing Digital Imaging and Remixing Digital Imaging and Remixing

4. BIOTECHNOLOGY

5. COMPUTER TECHNOLOGY LOOK AND FEEL CLICK-WRAPS REVERSE ENGINEERING INTERNET PATENTS

6. NEW LAWS American Inventors Protection Act Anticybersquatting Consumer Protection Act No Theft Act Digital Millennium Copyright Act Economic Espionage Act Trademark Dilution Act Child Online Privacy Protection Act Children’s Internet Protection Act Can-Spam Act Patent Reform Act!!

7. ANTITRUST EUROPEAN UNION

8. SOCIAL, POLITICAL, ECONOMIC AND ETHICAL ISSUES u Ownership of life u Freedom of speech u International sovereignty u Responsibility for bad conduct of others u Business rights vs. personal rights u Government rights vs.individual liberties u Protection of children u Economic development and IP rights

9. Bus 297D Learning Objectives u Understand application of U.S. and international laws relevant to high technology and internet- related business enterprises, focusing on those addressing creativity, intellectual property and other concerns in new product development u Recognize and evaluate the social, political, economic and ethical issues that are mediated by technology laws, and to communicate analyses of specific controversies orally and in writing.

10. COURSE REQUIREMENTS u Textbook Coverage and Understanding –The Legal Aspects of Managing Technology, 5 th Ed. u Group Textbook Chapter Digest and Presentation u New Case Law Report and Presentation u Active Seminar Participation and Discussion u Individual Term Paper addressing legal issues relevant to your new product or business idea!

11. Transition to … u Further details and discussion of course website, syllabus and coursework u Online legal research demonstration u To-do list for next class u Outta here!! u Outta here!!