1. European Marketing Qualification Framework Presentation at the SETA workshop Presentation at the SETA workshop11/2006 Pl Chasseurs Ardennais, 20 1030 BRUXELLES, Belgique http:// www.emc.be

2. Presentation’s points  Presentation of the EMC  Accreditation pillar –EMQF  Interest of the EMQF for the participants

3. Introduction to EMC The European Marketing Confederation (EMC) is an umbrella organisation for marketing and sales associations.... the hub for marketing and sales profession... EMC individuals companies Association * (*) National or Regional

4. Our members Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Netherlands, Portugal, South Africa, Sweden, Russia, Turkey, Ukraine, United Kingdom... covering over 80% of the major marketing-related associations in Europe... EMC is a confederation

5. Our principles Vision To be the voice of the marketing profession in Europe and even further Mission The promotion and development of marketing as the fundamental business process leading to economic growth and prosperity and the improvement of the competitive position of Europe’s trade, industry and commerce

6. Some info...  17 associations covering 16 countries in Europe, including South Africa, Russia, Ukraine and Turkey  Representing +200000 marketing professionals at all levels: from senior management to entrepreneurs and business teachers and students  In existance since 1967, based in Brussels since 1993  Established as a not-for-profit organisation and registered in Belgium

7. EMC Activities – 5 pillars  Best Practices in Marketing  Best Practices in Associations  EU information for marketers  EU representation  Accreditation process - EMQF … on-going projects: Euromarketers; Marketing Compass; European Marketer …

8. Accreditation pillar - EMQF  Aim: recognition of marketing and sales skills / facilitate mobility  Means: EU Leonardo project – CERCOM 2004 (CERCOM: Certification of Competences and Qualifications in the Sales and Marketing Functions in Europe)  Creation of a PQC to support the accreditation scheme

9. EMQF – situation 2006 Launch of EMQF: recognition of marketers’ skills Active participants: Mapping process: Goals for the future…Broader, Deeper, Stronger…

10. EMQF – Benefits for participants I  Participants as EMC members: - volontary and exclusive network broadening - quality process - closer relationship with companies and authorities (level grid based on the EQF levels at European level)  Participants as individuals: - clear description of their skills - facilitates the recognition of competences - strength of process based on EQF recommendations

11. EMQF – Benefits for participants II  Participants as companies: - clear translation of the qualifications - facilitated contact with training bodies - quality control via the UIN  Participants as professional training bodies: - scheme at international dimension - strength of the EQF basis - matches the needs of the labour market (EMQF) - validation of non-formal and informal learning