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The relationship between HEIs and suppliers of content how does e-commerce change the game? Mark Bide Mark Bide & Associates Assistant Technical Co-ordinator,

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Presentation on theme: "The relationship between HEIs and suppliers of content how does e-commerce change the game? Mark Bide Mark Bide & Associates Assistant Technical Co-ordinator,"— Presentation transcript:

1 The relationship between HEIs and suppliers of content how does e-commerce change the game? Mark Bide Mark Bide & Associates Assistant Technical Co-ordinator, project MODELS 10 - rights management 2 November 1999

2 2 Mark Bide & Associates: MODELS 10 - rights management A sharks view

3 3 Mark Bide & Associates: MODELS 10 - rights management Some initial prejudices Intellectual property rights are worth protecting in the public interest to support creativity and the spread of knowledge It is possible to protect intellectual property rights in the digital age music industry will force the pace However, no preconceptions about how it will be done trusted systems compliance hybrid?

4 4 Mark Bide & Associates: MODELS 10 - rights management The delivery of content CreatorUser Content Reward Value is not measured solely in financial terms Value

5 5 Mark Bide & Associates: MODELS 10 - rights management The delivery of content Creator User Intermediary Added Value

6 6 Mark Bide & Associates: MODELS 10 - rights management The delivery of content: books Creator User Publisher [Library] Bookseller

7 7 Mark Bide & Associates: MODELS 10 - rights management The delivery of content: photocopying Creator User Publisher [Library] Collective Rights Society Rights

8 8 Mark Bide & Associates: MODELS 10 - rights management Management of rights transactions in Higher Education sector today Compliance based Exceptions to IP Rights Blanket licensing rough justice solutions Human mediated permissions Very little machine-to-machine transaction

9 9 Mark Bide & Associates: MODELS 10 - rights management Retrodigitisation rights Republishing on demand for niche markets Expensive and difficult Rights ownership often unclear Creates uncertainty Rough justice solutions unavoidable A transient phenomenon? Important for how long?

10 10 Mark Bide & Associates: MODELS 10 - rights management The delivery of digital content CreatorUser Content Reward Rights Every transaction a rights transaction (even though this is not how the user sees it)

11 11 Mark Bide & Associates: MODELS 10 - rights management CreatorUser Old or new intermediaries? Added Value The delivery of content and rights

12 12 Mark Bide & Associates: MODELS 10 - rights management The delivery of content and rights CreatorUser Who will play which roles? Who can add value?

13 13 Mark Bide & Associates: MODELS 10 - rights management Unchanging added value? Access Aggregation Selection Content development Authority (branding)

14 14 Mark Bide & Associates: MODELS 10 - rights management Some further prejudices It is ultimately highly unlikely that any single player will be the sole provider of added value between creation and use certainly, no one does it at the moment Those who provide added value will keep a place within the value chain The corollary is also true

15 15 Mark Bide & Associates: MODELS 10 - rights management Issues for intermediaries Increased fragmentation of rights Increased fragmentation of content Convergence between content genres a bit is a bit is a bit Rights cannot be managed by people only by machines

16 16 Mark Bide & Associates: MODELS 10 - rights management Where are we today in developing the standards? To describe and identify the content To describe and identify the rights To describe and identify agreements relating to rights To describe and identify the parties to rights agreements To do business

17 17 Mark Bide & Associates: MODELS 10 - rights management Final set of prejudices Successful e-commerce in Intellectual Property will be standards based machine to machine Standards can and will define what is possible whose interests need to be protected? Separate infrastructure from commercial terms ultimately settled in the market place

18 18 Mark Bide & Associates: MODELS 10 - rights management Areas of concern Managing rights is too complex is the cost too great for the return? Disneyfication compliance or trusted systems? Time scale commercial or academic?

19 19 Mark Bide & Associates: MODELS 10 - rights management The relationship between HEIs and the commercial sector HE itself has many IP rights of its own to protect and is increasingly concerned to do so Collaboration is difficult ultimately, ends may be in conflict Collaboration is essential to continue to serve users If we dont add user value….


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