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David Supple, University of Birmingham Institutional Web Managers Workshop 2004 Trials, Trips and Tribulations of an Integrated Web Strategy.

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Presentation on theme: "David Supple, University of Birmingham Institutional Web Managers Workshop 2004 Trials, Trips and Tribulations of an Integrated Web Strategy."— Presentation transcript:

1 David Supple, University of Birmingham Institutional Web Managers Workshop 2004 Trials, Trips and Tribulations of an Integrated Web Strategy

2 Welcome to Birmingham

3 Welcome to the University of Birmingham: our marketplace 27,000 FTE students 27,000 FTE students is well-established as a world-class University is well-established as a world-class University is one of the leading research-based universities in the United Kingdom is one of the leading research-based universities in the United Kingdom teaches and undertakes research in all the major disciplines teaches and undertakes research in all the major disciplines attracts students of high ability attracts students of high ability has academic staff of distinction, many recognised as international leaders in their fields has academic staff of distinction, many recognised as international leaders in their fields has an annual income of more than £300 million has an annual income of more than £300 million

4 Session Overview Items weve won: The web @ Birmingham, and our T 3 Items weve won: The web @ Birmingham, and our T 3 Items were watching: The rest of the web @ Birmingham Items were watching: The rest of the web @ Birmingham Items were selling: The edges @ Birmingham Items were selling: The edges @ Birmingham Building our store: the web enabled campus Building our store: the web enabled campus Challenges ahead Challenges ahead Questions Questions

5 Items weve won

6 300k html pages 300k html pages 500 content authors 500 content authors 100+ web servers 100+ web servers Fixed IP address campus network – 17,000 points of access Fixed IP address campus network – 17,000 points of access 15 million distinct visitors a year to corporate pages alone 15 million distinct visitors a year to corporate pages alone Distributed content generation Distributed content generation Highly devolved political campus Highly devolved political campus UoB Web Provision

7 UoB Corporate Web Team Manager Manager Web Developer x3 Web Developer x3 Java Developer x1 (portal) Java Developer x1 (portal) Hybrid Business Analyst x1 (portal) Hybrid Business Analyst x1 (portal) Web Editor x2 Web Editor x2 Part of ICSD – Information Computing Systems Division of Information Services Part of ICSD – Information Computing Systems Division of Information Services

8 UoB Web Strategy Birminghams External Strategic Web Review c1999 Lipmann Hearne: Birminghams External Strategic Web Review c1999 Lipmann Hearne: Organizational structure that centralises technical web services such as application development, hosting and supporting web coordinators in schools and departments Organizational structure that centralises technical web services such as application development, hosting and supporting web coordinators in schools and departments Increase training and support for these web coordinators Increase training and support for these web coordinators A cohesive, comprehensive web program within the context of the Universitys devolved management structure A cohesive, comprehensive web program within the context of the Universitys devolved management structure Development of the infrastructure to create and sustain a strong web strategy program Development of the infrastructure to create and sustain a strong web strategy program Refocus away from technology to content provision Refocus away from technology to content provision

9 Template / Technology/Support Environment

10 At the 2½ year point… Vastly increased level of consistency in navigation, look and feel Vastly increased level of consistency in navigation, look and feel 85% of corporate sites now in the corporate template – over 400 virtual domains 85% of corporate sites now in the corporate template – over 400 virtual domains New communication through web coordinator network New communication through web coordinator network However: However: Poor standards compliancy, not even html compliant Poor standards compliancy, not even html compliant Inability to re-task digital assets Inability to re-task digital assets No content strategy… No content strategy… New brand forthcoming New brand forthcoming

11 Content Strategy Challenges Content Strategy is not technology based Content Strategy is not technology based Understand common needs in content generation areas both internally and externally Understand common needs in content generation areas both internally and externally Lack of time Lack of time Lack of funding Lack of funding Ease of technology rather than content focus Ease of technology rather than content focus Develop a strategy around: Develop a strategy around: Content value Content value Asset re-use Asset re-use Real world challenges of managing: Real world challenges of managing: Content ownership Content ownership Content classification – will content classifiers will inherit the earth? Content classification – will content classifiers will inherit the earth?

12 The $64,000 question: To CMS or not CMS… Weaknesses in the software Weaknesses in the software Total cost of ownership unclear : TCPP Total cost of ownership unclear : TCPP Inflexible Inflexible Politically unacceptable? Politically unacceptable? Is this really just a brand management issue? Is this really just a brand management issue?

13 Macromedia Contribute: UoB Managed Content Environment (MaCE) A new MaCE with a contribution tool to work with the XHTML environment A new MaCE with a contribution tool to work with the XHTML environment Wide range of features including: Wide range of features including: Streamline web content updates Streamline web content updates Increase productivity Increase productivity Edit your site in three easy steps: Just browse to a page from within Contribute, make your edits, and then publish your updates Edit your site in three easy steps: Just browse to a page from within Contribute, make your edits, and then publish your updates Drag, drop, and edit from your desktop programs: Easily incorporate content from Microsoft Word and Excel, or create links within your website to documents created by any business software Drag, drop, and edit from your desktop programs: Easily incorporate content from Microsoft Word and Excel, or create links within your website to documents created by any business software Collaborate with your authors: Work together safely on the same site Collaborate with your authors: Work together safely on the same site

14 Trips and Tribulations Split between IS and Marketing will always require good managing Split between IS and Marketing will always require good managing Microsoft technology a blessing and a curse Microsoft technology a blessing and a curse Networking and infrastructure issues Networking and infrastructure issues Grey area of medium sized application development Grey area of medium sized application development Personal websites… Personal websites…

15 Items were watching

16 Nouvelles Applications MIS centric MIS centric Oracle based Oracle based Vendor specific Vendor specific Complex Complex Fixed systems and responses Fixed systems and responses

17 Mid-Range Applications Opaque definition of what is an enterprise application and who owns them Opaque definition of what is an enterprise application and who owns them Difficulty of users defining the projects Difficulty of users defining the projects Time and resources needed to build applications Time and resources needed to build applications Common and often demanding links with enterprise systems require resources and training Common and often demanding links with enterprise systems require resources and training

18 Items were selling

19

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21 Personal Websites Is ignorance really bliss? Is ignorance really bliss? Academic freedom vs. business issues Academic freedom vs. business issues Institutional representation Institutional representation Issues of control Issues of control Liabilities Liabilities One way path? One way path?

22 The Hidden Web New firewall policy blocks non registered servers New firewall policy blocks non registered servers Grey area of research groups Grey area of research groups Tracking content extension on registered servers difficult Tracking content extension on registered servers difficult Liabilities and responsibilities Liabilities and responsibilities

23 Building our store: The web enabled campus

24 Web Enabled Campus Trinity of Services

25 Strategic Prerequisites

26 Portal Strategy Taking the content further – developing more relationships with content creators and consumers Taking the content further – developing more relationships with content creators and consumers A further dimension of process review, making the business an e-business from the ground up A further dimension of process review, making the business an e-business from the ground up Data simplification not just integration Data simplification not just integration Technologies to remove data noise through personalised environments Technologies to remove data noise through personalised environments Integrated e-learning environment Integrated e-learning environment

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28 Bringing everything together Agnostic, open standards compliant – plugs and sockets Paul Browning, University of Bristol

29 Supporting the VRE Virtual Research Environment Customer Focused Enterprise Environments – delivery of targeted information Customer Focused Enterprise Environments – delivery of targeted information Tailored knowledge dissemination – delivery of targeted information Tailored knowledge dissemination – delivery of targeted information Relationship nurturing – eCRM Relationship nurturing – eCRM Ability to manage complex corporate relationships centrally - eCRM Ability to manage complex corporate relationships centrally - eCRM Asynchronous project management – Online contact + project management Asynchronous project management – Online contact + project management Ability to share and manage knowledge - eKM Ability to share and manage knowledge - eKM

30 Integrating Shared Services Example services being developed by JISC Example services being developed by JISC Subject Portals - Portlets Subject Portals - Portlets GeoXWalk GeoXWalk Image Portal Image Portal L&T Portal L&T Portal Metadata registry Metadata registry IE service registry IE service registry Some may become services and how will we integrate and co-ordinate these services? Some may become services and how will we integrate and co-ordinate these services?

31 Integrating Internal and External Discovery Resources Recognition of the power of fully integrated external discovery resources Recognition of the power of fully integrated external discovery resources Poor integration and lack of standards with our own resources Poor integration and lack of standards with our own resources Many complex and far reaching standards being developed – need for simple to implement enterprise level resources Many complex and far reaching standards being developed – need for simple to implement enterprise level resources Where does the responsibility lie for: Where does the responsibility lie for: Content Content Accuracy Accuracy Resilience Resilience

32 The Challenges

33 Portal Implementation Risks The empty box syndrome 20-30% of portals fail predominantly due to empty portal syndrome: source Gartner 2003 20-30% of portals fail predominantly due to empty portal syndrome: source Gartner 2003 Emptiness also extends to relevance: irrelevant content may as well not exist Emptiness also extends to relevance: irrelevant content may as well not exist Relevance requires engagement of all aspects of organisation life Relevance requires engagement of all aspects of organisation life Tools to deliver content are only half of the equation Tools to deliver content are only half of the equation If you have no relevant web or enterprise relationships on campus, why will you have relevant portal relationships? If you have no relevant web or enterprise relationships on campus, why will you have relevant portal relationships?

34 Identity Management Mapping of digital assets against: Mapping of digital assets against: Multiple communities Multiple communities Proliferated and redundant identities Proliferated and redundant identities User profile and control and administration User profile and control and administration Coordination and accuracy of federated attributes Coordination and accuracy of federated attributes Privacy and security Privacy and security Regulations and compliance Regulations and compliance Shared services we feel provide part of the solution to the integration of resources, but issues still remain: Shared services we feel provide part of the solution to the integration of resources, but issues still remain: Issues of authorization and identity management Issues of authorization and identity management Coordination - difficult enough to integrate our own internal data never mind that of other institutions Coordination - difficult enough to integrate our own internal data never mind that of other institutions

35 Questions d.r.supple@bham.ac.uk www.bham.ac.ukwww.webteam.bham.ac.ukwww.portalproject.bham.ac.uk


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