1. 1 Paradigm Range of beliefs, assumptions and values (Weaver,D & Oppenheim, M)

2. 2 Interpretivism A sociological school of thought which states that: People studied should provide their own explanation of the behaviour The researcher tries to get inside the mind of the subject A less formal type of research

3. 3 Positivism The researcher sees people as phenomena to be studied externally Behaviour is explained by statistics Formal counting approach

4. 4 Paradigm Shift Paradigm Superceeded New paradigm to accommodate changing values in society

5. 5 1950s – 1960s The dominant Western environmental paradigm began to be challenged as modern technology seemed to be causing problems

6. 6 Damage to environment greenhouse effect ozone depletion resulting in increasing criticism of concept of unlimited economic growth

7. 7 In Tourism/Leisure industries 1960s/70s/80s economic growth Mass tourism (unlimited growth) 1990s - problems?

8. 8 A new paradigm is challenging the dominant Western environmental paradigm

9. 9 The Green Paradigm Evidence shows there is a movement towards a new paradigm

10. 10 Major influence in this shift Sustainable development as a concept (Brundland Report)