1. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Chapter 5 Multi–modalism

2. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Topics covered in this chapter Rationale of development of multi–modalism Factors driving multi–modalism in the 21 st century Features of multi–modalism Multi–modalism integration Multi–modalism strategy

3. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Multi–modalism Introduction The forms of multi–modalism are diverse ranging from containerization to landbridge, truck and swap bodies. Basically it is combined transport operation providing a dedicated interface between transport modes services. Many operate under NVOC and NVOCC operations involving a freight forwarder or container operator. A growth market.

4. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Rationale of the development of multi–modalism The 12 reasons given for the development of multi–modalism are becoming more manifest as it expands globally. More countries/regions are developing multi–modalism and continuous merger between major container operators facilitate this expansion.

5. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Factors driving multi–modalism in the 21 st century The infra structure driving multi–modalism embraces not only the transport chain providers but also the international agencies facilitating the provision of a single transport document for the throughout transit and related liability. The continuing expansion of economic blocs and development of IT are significant contributors. Features of multi–modalism The 19 listed features of multi–modalism require special attention especially by the shipper planning their distribution strategy in a global logistic environment.

6. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Multi–modalism integration Examine the three case studies and if opportunity occurs research further case studies. Analyse each case study in terms of its features and strategy. Multi–modalism strategy Shippers must devise a strategic focus in the development of a multi–modalism plan. In particular the value added benefit. Keep up to date on the changing international transport network especially in EU, North America and Far East including China and India.

7. Use with Export Practice & Management Fifth Edition by Alan Branch ISBN 1–84480–081–4 © 2006 Alan Branch Key concepts Ensure you understand the following: Multi–modalism the concept and its basic elements. Rationale of development of multi–modalism – the twelve reasons identified for the development of multi–modalism. Factors driving multi–modalism in the 21 st century – and an appraisal of the basic factors and especially those of increasing significance. Features of multi–modalism – comprehension of the nineteen features examined. Multi–modalism integration – identify the key points. Multi–modalism strategy – ability to devise a multi–modalism strategy.