1. Edelweiss Asset Management Limited
Edelweiss Diversified Growth Equity Top 100 Fund Presentation
Internal Circulation Only

2. Equities – Asset Class Selection Process

3. Equities as an asset class
Return of Various Asset Classes
Gold
FDs
Equities
1997
-49%
11%
20%
1998
-14%
12%
-18%
1999
-1%
67%
2000
-33%
-15%
2001
34%
10%
-16%
2002
55% 3%
2003
45% 8%
72%
2004
-4% 6%
2005
38%
36%
2006
23%
40%
2007
19% 7%
2008
-24% 9%
-52%
2009
48%
76%
Investors have access to several choices, which one is best suited for me?
Evaluate each investment on the basis of
Returns
Volatility
Investment Horizon
Liquidity
Cost – Management and Transaction
Ease of transacting
Tax efficiency
Monitoring and Performance checks
In the highlighted years, equities beat both competing classes
Increasing opportunities with increasing complexities.
Source: Edelweiss Research, CMIE Prowess 3

4. Rs 100 invested in 3 popular choices – Gold, Bonds & Equities
Equities - Rs 578
Bonds – Rs 299
Gold – Rs 194
Initial Rs 100
Source: Edelweiss Research, CMIE Prowess
INR 100 invested in equities in Jan 1996 would have grown to INR 578 in equities in Dec 2009, compared to INR 194 in gold and INR 299 in bonds.

5. Equities: One of India’s Best Asset Classes
Most of our mutual fund investments are for our long term needs.
Superior return
Convenient transactions
Tax benefits
Ease of ownership
Importance of Investment Horizon
Diminishing Probability of Negative Return
Equities: One of India’s Best Asset Classes
The longer you stay invested the higher the chances of making money
Equities outperform other asset classes such as FDs and gold.
Mutual Funds are a simple and easy way to achieve equity exposure.
Most Mutual Funds require just a simple one page form with basic KYC details.
Capital gains tax, which is applicable for mutual funds, may be less than the tax applicable for other investments.

6. Equities investments: Time in the market v/s timing the market
BSE Sensex: Negative Periods
Rolling Time Period
One Year
Five Years
Ten Years
Fifteen Years
36%
14% 3% 0%
Period of the study: January 1990 to January 2010
Key Takeaways:
If one stays invested for any one year period from 1990 to 2010, there would be a 64/100 chance of a making money.
In 5 years that number rises to 86/100
Also, the consistency of returns grows with the investment horizon
The facts which emerge:
You tend to be in the money the longer you stay invested
Equities frequently outperform other asset classes in both – short and long term
Over the long term there is higher predictability of returns
1Percent of periods that have negative return, daily rolling from Jan 1990 to Jan 2010; Source: Edelweiss Research, CMIE Prowess 6

7. Why Edelweiss Mutual Fund?

8. Why Edelweiss Mutual Fund?
Strong Parentage – Built on Edelweiss Equities Franchise
A house focused on continuous innovation
Commitment to Consistent Investment Management Performance
Robust risk management systems – House and AMC level
Team and state of the art systems dedicated to investor/distributor service
ISC Presence across locations resulting in better distributor & customer service
People and Processes dedicated to customer delight

9. The Process is the Edge Sector Focus Edelweiss Process Growth-Oriented
Sectoral focus is key differentiator from most other funds which focus on bottom up stock picking only
Sector Focus
Edelweiss Process
Sector- Focused
Growth-Oriented
Process-Based
Diversified
Focus on real and implied growth in stock valuations. Select stocks that score well along both parameters
Growth-Oriented
Rigorous process driven investment approach and diversified portfolio construction provide consistency
Diversified
No star dependency; systems are an output of organisational processes
Clear focus on testing and research rather than intuition and gut-feel
Process-Based 9

10. Edelweiss E.D.G.E Top 100 Fund
Fund Summary

11. EDGE Top 100 has beaten the Nifty consistently
155.5
142.9
Scheme Name
1 Month
3 Months
6 Months
ITD*
Nifty ITD
Outperformance (ITD)
Inception Date
EDGE Top 100
2.5%
12.34%
17.4%
35.8%
28.1%
12.5%
20-May-09
* ITD Values are Compounded Annual Growth Rate since the Scheme has been operational for more than a year
Data as on October 29, 2010, Source: MFI explorer
EDGE Top 100 has outperformed Nifty in 13 of the past 18 months 11

12. Summary - What makes E.D.G.E. unique?
Universe
Watch list
Portfolio
Filter stocks based on criteria on Market cap.
Top 200 by M Cap
Watch list created on the basis of performance attributes such as growth, value, sector theme
Construction: Selected from the watch list on the basis of consistency and relative ranking
Portfolio Monitoring and Risk Management:
Sector and stock specific limits, Market cap based allocations, Portfolio liquidity considerations
Differentiated Stock Selection of the Universe, filters at each level to ensure quality of portfolio construction

13. The Edelweiss E.D.G.E Top 100 Fund
Universe of the Top 200 stocks by market cap
Conviction based on Size, Diversification of business, past performance
Liquidity – minimum traded volume (Top Market cap companies)
Basis for Selection of Universe
Basis for Selection of Watch-List
Fundamental Factors
Technical Factors
Stock picking from companies in the selected watch-list by applying a proprietary Sectoral Framework
Disciplined Price-Level Management and Portfolio Monitoring
Growth Factors
Value Factors
Price Performance
Factors
Implied Growth
Expectations
E.D.G.E – Your window to the Top 200 companies in India

14. Large Cap Universe – Top 200
Investment Universe is the Top 200 by Market cap
The Fund would identify companies for investment, based on the following criteria:
Good track record of the company
Potential for future growth
Industry economic scenario
Benefits of investing in Large Cap Companies
Lower volatility than the broader market
Better access to credit and cash reserves increases predictability for future performance
Businesses spread across various International and Domestic Markets
Nifty
Large cap companies are resilient in tough market conditions and provide significant upside potential in favorable market cycles 14 14

15. Edelweiss Diversified Growth Equity (E.D.G.E.) Top 100 Fund
Fund Positioning
Top 200 by Market cap dedicated universe of stocks
80% of AUM invested in Top 100 companies with relatively lower volatility than the broader market
Alpha Generation based on Edelweiss in house stock and sector selection model – winning stocks from winning sectors
Active portfolio monitoring and risk management to aim for lower than market drawdowns
Risk-Return Matrix
Risk 
Return 
Fund
Nifty
The aim being consistent out performance with lower volatility.

16. Disclaimers Mutual Fund Investments are subject to market risks.
Risk Factors: All Mutual Fund and securities investments are subject to market risk and there can be no assurance that the scheme’s objectives will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces affecting the capital markets. Past performance of the Sponsor and their Affiliates/AMC/Mutual Fund & its Scheme(s) does not indicate the future performance of the Scheme and may not necessarily provide a basis of comparison with other investments. Investment in Mutual Fund Units involves investment risks such as trading volumes, settlement risk, liquidity risk, default risk including the possible loss of principal. As the price / value / interest rates of the securities in which the scheme invests fluctuates, the value of your investment in the scheme may go up or down. The sponsor is not responsible or liable for any loss resulting from the operation of the scheme beyond the initial contribution of Rs. 1,00,000/- made by it towards setting up Edelweiss Mutual Fund. Investors are not being offered any guaranteed / assured returns under any scheme of Edelweiss Mutual Fund.
Statutory Details: Edelweiss Mutual Fund is set up as a Trust under the Indian Trust Act, 1882 by Edelweiss Capital Limited. Sponsor: Edelweiss Capital Limited (ECL) [liability restricted to initial contribution of Rs. 1 Lac]. Trustee: Edelweiss Trusteeship Company Limited (ETCL), a Company registered under the Companies Act, Investment Manager: Edelweiss Asset Management Limited (EAML), a Company registered under the Companies Act, Copy of the Statement of Additional Information (SAI) / Scheme Information Document (SID) and the Key Information Memorandum (KIM) can be obtained from any of our Investor Services Centers as well as from our website
Mutual Fund Investments are subject to market risks.
Please read SAI & respective SID carefully before investing.
This document is for internal circulation only

17. Thank you