2. Introductions Program Details M.Sc. and Diploma Real Estate and Housing Option Ph.D. (Management) Application Procedures Questions? http://www.uoguelph.ca/mcs/

3. “I don’t want to sit in a classroom any more!!!” (OK, but you still have lots to learn.) Thesis focuses on market research New Questions New Techniques Qualitative and quantitative Debating answers Did you think of …? Managerial, Social and Methodological Implications Thesis Defence shows quality of implementation Able to Differentiate Yourself Seosocialmedia.net

4. Recent students have written about Gambling: Activation of gambling outcome expectancies The effects of message framing, involvement, and end- state on gambling Food: Coping with shame and guilt following diet violation Effects of nutritional cues and menu labelling in food choices Why is organic food an enigma to consumers? Brands: Netnographic study of iPhone users Cause-related marketing Private labels& national brands: Case study of Canadian Tire The role of super-users in a virtual brand community Other Impact of different auction formats: A field experiment How fear affects evaluation of new and status quo solutions

5. Why do all of this research work? Isn’t it just a matter of applying what is already known? No. Current theories established by earlier research Recent Examples Textbooks vs. Evidence-Based Advertising (Armstrong, I.J.Adv., 2011) Are Pigeons more Rational (Herbranson, Schroeder J.Compar.Psy., 2010) False Positive Psychology (Simmons et al, Psych. Sci., 2011) Many mistakes in intercultural or international marketing due to not asking the right question Some questions are unresolved Academics can afford to use wrong theory but, in business,.....

6. An advanced Marketing degree Distinct focus, broad application A proven alternative to an M.B.A. Graduates have 100% success in finding career-related jobs Employers contact us when they have openings to fill Students present their research at major national and international conferences Students have published their work in major academic journals Excellent preparation for a Ph.D.

7. Emphasize marketable skills in research and analysis Fall Semester Consumption Behaviour Theory Research Methods in Marketing and Consumer Studies Marketing Theory Winter Semester Qualitative Research Methods Multivariate Research Methods Elective (Marketing or Consumer Behaviour) Plus Research Seminar and Thesis Design, execute and report on your experiment Work with a supervising committee

8. Course selection may be altered “Introduction to Econometric Methods” might replace “Multivariate Research Methods” Reading course in field of real estate or housing Thesis related to real estate or housing

9. New Program (since 2009) Three streams Marketing and Consumer Behaviour Services Management Organizational Leadership 1 year coursework, e.g. Philosophy of Social Science Research Theory of Management Courses in Research Methods and Theories Comprehensive Exams Thesis X Y Z ? ? ?

10. A first class University Top marks in the Globe and Mail for “overall student satisfaction and quality of education” Canada's top comprehensive research institution in the annual “Top 50 Research Universities” list Regularly ranked highly by Maclean’s A first class Department Caring and intimate study environment 10-15 students accepted per year Extensive student/faculty interaction Financial support available Scholarships, R.A., T.A. Reasonable living costs Small city environment near T.O.

11. Complete Application Form available on Graduate Studies website http://www.uoguelph.ca/registrar/graduatestudies/ http://www.uoguelph.ca/registrar/graduatestudies/ Official Transcript(s) Two Reference Letters GRE or GMAT scores TOEFL (or equivalent) Statement of Research Interest Demonstrate your skills Demonstrate your interests and curiosity Application Fee $100 For more info: http://www.uoguelph.ca/mcs/http://www.uoguelph.ca/mcs/

12.  Questions?  http://www.uoguelph.ca/mcs/ http://www.uoguelph.ca/mcs/

13. Recent students have written about Gambling: Activation of gambling outcome expectancies The effects of message framing, involvement, and end- state on gambling Food: Coping with shame and guilt following diet violation Effects of nutritional cues and menu labelling in food choices Why is organic food an enigma to consumers? Brands: Netnographic study of iPhone users Cause-related marketing Private labels& national brands: Case study of Canadian Tire The role of super-users in a virtual brand community Other Impact of different auction formats: A field experiment How fear affects evaluation of new and status quo solutions