1. Muhammad Waqas Event Management Lecture 29

2. Muhammad Waqas Recap I.Public Relations Planning II.Public Relations Tools III.Effectiveness and PR Excellence

3. Muhammad Waqas Chapter Outline Chapter Key Points Introduction to Event Management Size of Events Types of Events The Event Team

4. Muhammad Waqas Chapter Key Points Explain the Unique Characteristics of Event Classify and Describe Events according to Size Classify Events according to Type Discuss The Event Team

5. Muhammad Waqas Event Management Event management is the application of project management to the creation and development of festivals, events and conferences.

6. Muhammad Waqas General Characteristics of Events 1.Once in a lifetime experience 2.Expensive 3.Short time span 4.Long and careful planning 5.Generally take place only once 6.High level of risk

7. Muhammad Waqas Size of Events In terms of size, events may be categorised as follows; 1.Mega-events 2.Regional Events 3.Major Events 4.Minor Events

8. Muhammad Waqas Types of Events 1.Sporting 2.Entertainment, arts and culture 3.Commercial marketing and promotional event 4.Meeting and exhibitions 5.Festivals 6.Fundraising

9. Muhammad Waqas The Event Team The event team could include any or all of the following; 1.Venue Managers 2.Stage Managers 3.Lighting, audio and video companies 4.Decorators and florists 5.Entertainers 6.Rental companies 7.Catering companies 8.Security companies

10. Muhammad Waqas Summary Chapter Key Points Introduction to Event Management Size of Events Types of Events The Event Team

11. Muhammad Waqas References Wagen, L. V., and Carlos, B.R. (2005), Event Management, Prentice-Hall, New Delhi, ND.