1. Foodservice Trends, 2012 By Nicole Parker-Hodds Associate Analyst Planet Retail Ltd | November 2011 Serving up the 5 hottest global topics

2. 2 Foodservice Trends, 2012 Nicole Parker-Hodds Associate Analyst Nicole.Parker-Hodds@planetretail.net The recipe for a successful foodservice operator is always changing, with retailers having to adapt their formula to keep up and maintain competitiveness. This report outlines the five key trends that are hot right now. All images ©Planet Retail Ltd unless otherwise stated.

3. 3 Contents Introduction 1.Pricing 2.Technology 3.Social Media 4.Premiumisation 5.FMCG Summary

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5. 5 Consumers in 2012 will be more demanding than ever. We present five key trends that cannot be ignored by operators if they want to succeed.  Pricing - rising commodity prices globally is putting further pressure on operators. Consumers are not just looking for low prices but also value for money when choosing where to eat out.  Technology – the adoption of new technology allows faster ordering for consumers (even outside the store) and more flexibility for operators.  Social media - gives operators the opportunity to engage with consumers like never before. Interacting and listening to consumers will increasingly shape operators’ future strategies.  Premiumisation - shifts the consumers’ focus away from price as well as generating higher margins for the operators.  FMCG – Operators are expanding their brands and products outside of their outlets and into retail stores in an attempt to gain sales and new customers. Introduction