1. 1 Mobile Marketing Solutions Ver ． 1.5 ダブルクリック株式会社 事業開発部 〒 150-0002 東京都渋谷区渋谷 3-25-18 渋谷ガーデンフロント 11F TEL 03-6418-3860 FAX 03-6418-3879 Email tsakurai@doubleclick.ne.jp

2. 2 advertising We Make Marketing Work Better email Analytics DoubleClick Japan Inc. http://www.doubleclick.ne.jp Formed 1 st September 1997 Major Shareholders include : Transcosmos Inc. NTT Densu Impress DoubleClick Inc. Company overview

3. 3 DoubleClick e-marketing solutions Fully featured Digital Advertising and management delivery system. Advertising delivery and management. Targeted to the publishing industry. ASP solution Tracking for user’s actions after receiving mail. Support for full email marketing High speed mail delivery Advanced feed-back analytics package. Full suite of marketing tools for the mobile phone. Site creation, promotion, analytics, mailing and data mining. Supporting the complete marketing cycle. Ad serving Mobile Marketing solution Website analytics Email Marketing Popular US analytics solution. Full, flexible web analytics package. ASP solution.

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5. 5 MobileMK provides the tools to create contents; launch mobile promotions; and measure the effect of mobile advertisements with reach and access analysis. The system automatically creates a user database which can be filtered and used as the basis of future promotions. Analysis of user activity for effective re-marketing 。 Full suite of Mobile Marketing tools.ASP / Server install versions Graphical interface that make the system easy to use. CustomerDB Promotion Site and Form creation Research mail, mail news delivery Analytics Wizards for creating 3 carrier safe, rich Mobile sites. Create and launch blank mail, QR code, mailnews, and mobile-stick promotions Site access statistics, detailed and summary views. Mail news and research mail delivery system and analysis. 特徴特徴

6. 6 ■ Promotional tools Blank mail Tailor promotions to attract more revenue generating users QR コードプロモーション Mail news Blank mail creation screens QR code QR code is a trademark of Densu Corporation. Effectiveness measurement Banner code

7. 7 ■ Access analytics Data for analysis and effectiveness measurement Analytics module Promotion Mobile Ad Mail news Graphical display Analysis and effectiveness measurement ・ Access count ・ Page view count ・ Length of time of access ・ Daily access ・ Access by day of the week Decide strategy based on analytics ・ Carrier statistics ・ Model statistics ・ Screen resolution ・ Other ・ Promotion statistics ・ Research statistics ・ User statistics ・ Group statistics

8. 8 ■ Contents creation Pages are automatically served and analyzed as soon as they are published. ・ Automatic contents creation and delivery for 3 carrier. ・ Creation of forms and rich contents. ・ Simple and easy to use. Page design screen.Site layout

9. 9 Targeted mails can be delivered based on previous analytics results. 顧客ＤＢの分析 メールサーバーよりメール配信 ■ User management User DB list view 。 Add, delete, change status of email addresses. ■User management ・ Confirm user status ( blocked, active, reserved ) ・ Manage individual user mail settings Mail server function ■User group Addresses can be filtered into groups, these groups can then be used to send targeted promotions to specific users. Customer DB analysis Send mail Target segmentation

10. 10 The End