1. STOP the global epidemic of chronic disease An introduction to WHO's new advocacy toolkit

2. WHO Advocacy Toolkit | October 2007 2 |2 | Advocacy? Advocacy is the process of influencing people to create change. Advocacy uses information in deliberate and strategic ways. Advocacy ≠ education Basic principle: If you do not ask for "it", you will not get "it".

3. WHO Advocacy Toolkit | October 2007 3 |3 | Why advocacy for chronic diseases? Misunderstandings have contributed to their neglect. General neglect of the chronic disease burden in international public health and development agendas. The evidence for action is strong and persuasive.

4. WHO Advocacy Toolkit | October 2007 4 |4 | Summary of the evidence

5. WHO Advocacy Toolkit | October 2007 5 |5 | Why this advocacy toolkit? To teach the process of effective advocacy. To equip users with a range of advocacy tools. To multiply dissemination of key messages about chronic disease.

6. WHO Advocacy Toolkit | October 2007 6 |6 | Toolkit's primary target audience Chronic disease advocates (potential influencers) at national/local levels, including: – Government ministry staff – NGO staff – Health care opinion leaders – Consumer/Patient groups

7. WHO Advocacy Toolkit | October 2007 7 |7 | Toolkit's target purpose Equip chronic disease advocates (potential influencers) with key messages, methods and tools to powerfully advocate to chronic disease decision makers. Decision makers include: – Health ministers and deputies – Minsters of Finance, Planning, and related sectors – Donors and funding agencies – Employers – Community leaders

8. WHO Advocacy Toolkit | October 2007 8 |8 | What about the media? The media can get key messages to both decision makers and influencers. Toolkit teaches influencers how to work effectively with the media, as part of an overall advocacy plan. Toolkit contains items tailored especially for the needs of journalists (reproduction quality images, broadcast footage, pre-packaged print and video media features).

9. WHO Advocacy Toolkit | October 2007 9 |9 | Advocacy process Chronic disease advocates (influencers) Chronic disease decision makers Provide tools that can be adapted to local context Teach skills Increased investment in chronic disease prevention and control The media

10. WHO Advocacy Toolkit | October 2007 10 | Contents of the kit

11. WHO Advocacy Toolkit | October 2007 11 | Simple 7-step plan

12. WHO Advocacy Toolkit | October 2007 12 | Practical advice and examples Links to toolkit, multimedia pack and web

13. WHO Advocacy Toolkit | October 2007 13 | Typical 2-page spread of manual

14. WHO Advocacy Toolkit | October 2007 14 | Multimedia pack One CD and two-sided DVD Choice of menus in English and French Documents, multimedia features and videos in numerous languages

15. WHO Advocacy Toolkit | October 2007 15 | Multimedia pack contents CD: reports, strategies, fact sheets DVD-side 1: multimedia DVD-side 2: Do-it- yourself components

16. WHO Advocacy Toolkit | October 2007 16 | Policy briefs Series of seven 2-page briefs Each designed for different decision maker group – Ministries of Health – Ministries of Finance – Donors/funders – NGOs – Employers – Schools – Health care planners (shown) Uses stepwise approach Not prescriptive, but gives ideas on what each group can do to get started

17. WHO Advocacy Toolkit | October 2007 17 | Quick summary sheet Can be used during meetings as “show and tell” tool

18. WHO Advocacy Toolkit | October 2007 18 | Media features Pre-prepared features on three themes journalists ask about most frequently Newspaper, newsletter, magazine formats Users are free to reproduce ‘as is’, or adapt using DVD do-it- yourself components

19. WHO Advocacy Toolkit | October 2007 19 | Posters Series of five posters Complements 2005 ‘face to face with chronic disease’ poster series Posters can be adapted using DVD do-it-yourself components

20. WHO Advocacy Toolkit | October 2007 20 | “Facing the facts” brochures Series of five 4-page brochures Brief overviews of important chronic disease issues

21. WHO Advocacy Toolkit | October 2007 21 | For more information Advocacy toolkit website: http://www.who.int/chp/advocacy/en/ To request copies of the advocacy toolkit, ‘face to face with chronic disease’ posters, or to provide feedback: chronicdiseases@who.int