1. Using “Analyze Patron Searches” Reports Barbara Kriigel (Univ. of Mich.-Dearborn) Beth Taylor (Univ. of Mich.-Dearborn) Dana Kemp (Innovative Interfaces, Inc.)

2. University of Michigan--Dearborn 225,000 bibliographic records 102,000 authority records 6,000-8,500 searches in a 10-day period  Larger institutions might choose to randomly look at searches 2.25 FTE professional catalogers.5 collection development librarian 2 paraprofessional serials staff members

3. Uses for the Reports Collection Management  Review most popular searches for an index; evaluate collection for quantity, quality and currency of popular topics  Review “no hits” for an index to assist in selecting materials  If library has a journal title index, review searches and compare to library holdings  Adding/canceling titles

4. Uses for the Reports (con’t) Enhance authority records with cross references based on how patrons search  Analyze “no hits” report for the subject index Ex. Marital abuse SEE Conjugal violence Design help screens  Add examples based on actual searching problems Subject help screen examples: Henry VIII, King Benedict, Saint Clinton, Bill Improve bibliographic instruction to students

5. Uses for the Reports (con’t) Analyze how patrons use the system  Number of searches performed  Busiest days, hours of the week (staffing issues)  System options used  Nearby on shelf, same search as word search, similar items, etc.  Number of records being retrieved, exported  Number of searches limited  Other functions invoked  Reserve lists, ILL requests, library information, view your own record

6. Pathway to the Reports From the main screen (character mode) select: M> Management information A> Analyze patron searches (initials and password)

33. How UMD Uses the Statistics Analyze journal index searching  Cancel/add titles Analyze subject index searching  Create local cross references on authority records  Collection development  Bibliographic instruction Cataloger prints all desired reports every 2 weeks, Sept.-April

34. Analyzing Journal Title Searches Lists used: In order by popularity, No direct hits  Some data is lost since report is run every 14 days and III keeps only 10 days of searches Titles searched two times or more are entered into Excel spreadsheet by serials staff  Staff review “no hits” list and if title was searched multiple times in short time period, extra searches are discounted  Statistical count is updated for titles already in spreadsheet

35. Analyzing Journal Title Searches (con’t) At end of year, serials staff review all titles with ten or more searches over the year  Add info about formats available in library  Paper, microfilm, Proquest, etc.  Add in-house usage statistics for each title Selectors review report for possible cancellations or additions  Faculty are more accepting of cancellations when statistics are available

36. Analyzing Journal Title Searches (con’t) Future of this report  Is report still useful when so many titles are full-text and students may be accessing them through other methods than OPAC?  Is report still useful if library is unlikely to cancel or add titles?  Can data collection process be automated using macros and Access database?  Could report containing alphabetical list of all searches be downloaded each week so data is not lost (de-duping is required)?

37. Analyzing Subject Searches List used: no direct hits  List is divided among 3 catalogers; each cataloger retains same section of alphabet for entire year in order to see trends and continual problem areas Catalogers analyze searches to determine if additional cross references (xrefs) are appropriate  Color coding used to indicate what cataloger found Yellow=heading looked at Green=correct heading or an xref was on screen Orange=valid topic but nothing owned Blue=xref added (at later meeting)

38. Analyzing Subject Searches (con’t) Catalogers discuss recommendations and add local xrefs to link patron searching terms to LC subject headings List is routed to other librarians (with color decoder chart!)  Collection development, bib instruction, etc.

39. Analyzing Subject Searches (con’t) Searches checked  Legitimate-seeming searches, i.e. passes the “looks good to me” test Chinese astrology  Curiosity Compulsive hair pulling Searches sometimes checked  Recurring searches  Same list, different times  Multiple lists over time

40. Multiple Searches on Same list auto industry 801 9:05 PM, March 12 auto industry 801 11:52 AM, March 9 auto industry 601 3:34 PM, March 14 Insanity plea 801 2:02 PM, March 14 Insanity plea 801 2:04 PM, March 14

41. Analyzing Subject Searches (con’t) Searches Not Checked  Searches with misspellings/typos chaucher  Searches in sentence form breaking your childs television addiction  Subject areas not collected chefs  Names in direct order david brinkley

42. Analyzing Subject Searches (con’t) Searches Not Checked  Searches in WRONG index chem 101 (looking for reserve materials?)  Obvious keyword/Boolean searches ecology systems theory family  Titles (searched in wrong index) farmers almanac  Previously analyzed searches considered concept terms or “unhelpable” learning theory; history of …

43. Analyzing the Search Re-do search  Heading on screen?? search: abortions on screen: Abortion United States Statistics  Cross-reference on screen?? search: bebop jazz on screen: Bebop (Music) see Bop (Music)  Clues on screen?? search: architecture of the russian revolution On screen: Architecture North America

44. Analyzing the Search (con’t) Perform keyword search to find possible LC headings Are 1 or 2 subject headings consistently assigned to relevant titles?  If yes, consider making a cross reference on authority record(s)

46. Recently Added Xrefs Conjugal violence  Added xrefs Marital abuse; Marital violence Arabs|xMusic  Added xrefs Arab music; Arabic music Business intelligence  Added xref Corporate espionage Computer hackers  Added xref Internet hackers Product obsolescence  Added xref Planned obsolescence

47. SEARCH TERMINAL TIME abnormal behavior 801 6:27 PM, March 7 airbags automobiles 803 9:04 PM, March 13 auto industry 801 9:05 PM, March 12 auto industry 801 11:52 AM, March 9 campaign financing 601 12:10 PM, March 10 celebrity chefs 801 9:15 AM, March 9 celebrity chefs 801 9:16 AM, March 9 comp 220 801 9:57 PM, March 11 compulsive hair pulling 601 3:36 PM, March 9 dress codes 801 5:24 PM, March 11 ecommerce 802 7:46 PM, March 7 internet auctions 803 4:07 PM, March 13 probability 801 9:30 PM, March 9 teenage pregnant boys 601 4:59 PM, March 13 youth smoking 803 1:17 PM, March 12

48. abnormal behavior 4 Abner Lil Fictitious Character --> See LI'L ABNER (FICT ……... 1 entry Your entry Abnormal Behavior would be here 5 Abnormal Children --> See Related Subjects.........………………... 2 entries 6 Abnormal Hemoglobin --> See HEMOGLOBINOPATHY...………1 entry 7 Abnormal Psychology --> See PSYCHOLOGY, PATHOLOGICAL..1 entry Keyword search retrieves multiple headings Psychology, Pathological; Psychiatry; Animal behavior; Problem children—Education; Classroom Management; Medical genetics; Child psychology; Psycholinguistics Remains keyword search

49. airbags automobiles You searched for the SUBJECT: airbags automobiles Nearby SUBJECTS are: 1 Air Warfare History ……………….………….......... 2 entries 2 Air Warfare History Congresses … ……................. 1 entry 3 Air Warfare Periodicals ……………...................... 1 entry Your entry Airbags Automobiles would be here 4 Airborne Infection ………………............................. 1 entry 5 Airborne Pollutants  See AIR POLLUTION.......... 1 entry 6 Airbrush Art …………………………………… …… 1 entry No help on screen Keyword search retrieves bib records with subject heading “Air bag restraint systems” UMD has large automotive engineering program Added xref

50. auto industry You searched for the SUBJECT: auto industry Nearby SUBJECTS are: 1 Auto cad  See AUTOCAD …………………………….......... 1 entry 2 Auto courts  See MOTELS ………………………….............. 1 entry 3 Auto immune disease  SEE AUTOIMMUNE DISEASES …. 1 entry Your entry Auto Industry would be here 4 Auto Instructional Machines  See TEACHING MACHINES... 1 entry 5 Auto Leasing  See AUTOMOBILES LEASING AND RENTI.. 1 entry Some help on screen although it is “automobiles” (plural) Keyword search retrieves titles with subject heading “Automobile industry and trade” Search occurred on many lists UMD has large automotive engineering program Added xref

51. campaign financing You searched for the SUBJECT: campaign financing Nearby SUBJECTS are: 1 Campaign Contributions --> See CAMPAIGN FUNDS …. 1entry 2 Campaign Debates United States …………………………. 6 entries 3 Campaign Expenditures --> See CAMPAIGN FUNDS ….. 1 entry 4 Campaign Finance --> See CAMPAIGN FUNDS ……….. 1 entry Your entry Campaign Financing would be here 5 Campaign Funds ………………………………………….. 2 entries On screen -- No further help given

52. celebrity chefs Not analyzed Not a subject area UMD collects

53. comp 220 Not analyzed Student looking for reserve materials

54. compulsive hair pulling 3 Compulsive Eating Popular Works......................……….... 1 entry 4 Compulsive Gambling United States …....................……..... 1 entry Your entry Compulsive Hair Pulling would be here 5 Compulsive Internet Use --> See INTERNET ADDICTION ….1 entry 6 Compulsory Education --> See EDUCAION, COMPULSORY..1 entry No help on screen Keyword retrieves no hits Legitimate LC subject heading TOPIC NOT IN DATABASE (decide whether or not to highlight for selector to review)

55. dress codes Seen many times on previous lists Legitimate LC heading Librarians don’t want to buy items Don’t waste time analyzing

56. ecommerce 3 Ecology Zooplankton Congresses ………….........…...….. 1 entry 4 Ecomarketing --> See GREEN MARKETING......………. 1 entry Your entry Ecommerce would be here 5 Econometric Models ………………………………………...1 entry 6 Econometric Models Automobile Industry and Trade ….... 1 entry Added 450 xref to Electronic commerce in Feb. 1999 LC added as 450 xref in Dec. 2000

57. internet auctions 3 Internet addiction......................................................................... 2 entries 4 Internet addresses......................................................................... 1 entry 5 Internet advertising.................................................................... 3 entries 6 Internet advertising Case studies................................................... 2 entries Your entry Internet auctions would be here 7 Internet commerce --> see ELECTRONIC COMMERCE......... 1 entry Newly authorized heading -- added to a bib record found through keyword search

58. probability 1 Probability and Statistics  See Related Subjects ……. 3 entries Your entry Probability would be here 2 Probability measures ………………………………….. 2 entries On screen help -- No further help added

59. teenage pregnant boys Not analyzed Laughed out loud

60. youth smoking You searched for the SUBJECT: youth smoking Nearby SUBJECTS are: 1 Youth Sexual Behavior Cross Cultural Studies.......... 1 entry 2 Youth Sexual Behavior Longitudinal Studies................ 1 entry 3 Youth Sexual Behavior Videocassettes....................... 1 entry Your entry Youth smoking would be here 4 Youth Soviet Union........................................ 1 entry 5 Youth Soviet Union Social Conditions.......................... 1 entry No help on screen Keyword search retrieves Youth--Tobacco use Added as 450 to Youth--Tobacco use

61. A Success Story The search “spotted owl” was on many lists Catalogers (tired of seeing the search) asked (begged/bargained with) science librarian to order materials Several items about lumber industry that included coverage on spotted owl issue were purchased When items were cataloged, catalogers added subject heading “Spotted owl -- Northwest, Pacific” to bib records even though LC had not deemed the content coverage sufficient to warrant heading Result: happy students, happy librarians

62. Collection Development List used: Subject Index, “In order by Popularity” “No hits” list routed to collection development librarian after catalogers finished analyzing searching Collection development librarian reviews both lists and checks collection for number of titles and currency of titles for subject areas of interest

63. Time Spent by Catalogers Analyzing the “no hits” list  45 min each (2 1/2 hours total) Discuss & make changes  1 hour Total time 3-4 hours biweekly This work is appreciated and gets catalogers lots of recognition!

64. Cross References Added 93/94 122 94/95 137 95/96 126 96/97 177 97/98 108 + 379 Government headings 98/99 134 99/00 207 00/01 102 01/02 105 (to date)

65. Questions???? Barbara Kriigel bkriigel@umich.edu -- (313) 593-5614 Beth Taylor bjtaylor@umich.edu -- (313) 593-5402 Dana Kemp dkemp@iii.com Handouts: libraryweb.umd.umich.edu/iug