1. BUS 362 Marketing Research SPSS Exam Prep Spring’14 Name: Time of the exam start: 4 digit/letter code: 1

2. Instructions This exam is designed to test your ability to use SPSS to perform the set of analyses that have been covered in this class during the semester. For the exam you will be using a dataset based on a case study presented in your textbook called “AAA Concepts”. You need to answer 7 questions, which can bring you a total of 20 points equal to 14% of your final grade for the semester. You have 70 minutes to complete the exam. Each question is presented on an individual slide. Use the slide body to provide an answer and/or paste a graphical illustration/ table to support it. If you need additional space, insert an additional slide. Upon completion, you will save the PPT file with your answers on the desktop of your computer and raise your hand to alert the instructor. You will submit your work over outlook in front of the instructor and wait for verification that it has been received. Good luck! 2

3. 2 pts Q1: Describe the demographic profile of the sample including town size. Provide visualizations. 2 pts Mention type of information, types of analyses and main takeaways. 3

4. 2 pts Q2: Given a 95% confidence interval what is the best estimate for the likelihood that the true population believes that “Global warming is a real threat”? 2 pts Type your answer here… T-test is not between +/- 1.96, sig (2-tailed) is less than 0.05. It is highly unlikely that the population believes that global warming is a real threat. 4

5. 2 pts Q3: Test the hypothesis that on general people tend to agree that: “We need to do something to slow global warming” 2 pts Reject the hypothesis, people do not agree that we need to do something to slow global warming.(t-test > +/- 1.96; sig. (2- tailed)> 0.05) 5

6. 2 pts Q4: Identify whether married and unmarried people differ in their opinion on the “Probability of buying a standard size hybrid auto within the next three years” 2 pts Null Hypothesis: There is no difference in opinion T-test is b/w +/- 1.96 and sig. (2-tailed) is greater than 0.05. This means there is no difference in opinion, we do not reject the hypothesis. 6

7. 2 pts Q5: Identify whether there are at least two age groups that display similarity in their opinion on the “Probability to buy a small (2 seat) hybrid auto within the next three years” 2 pts From 35 and older might buy 2 – seat hybrid car in the next 3 years 7

8. 2 pts Q6: Identify whether the age category is associated and plays a role in the “Favorite television show type” selection. 2 pts Insert our answer here… 8

9. 2 pts Q7: Identify whether there is a correlation, what is the strength and the direction between “Classic lifestyle”, “gender” and “Job category”. 2 pts Insert your answer here… 9

10. Thank you for your participation in the SPSS mock exam! 10