2. Suzanne Dabady CIS 1055.001 16 February 2010

3.  Netflix was founded in 1997 Scotts Valley, California by Marc Randolph and Reed Hastings.  Started company after being hit with late fees.  Website launched in April 1998 with an online version pay per rental model. Suzanne Dabady CIS 1055.001 Know the facts!!!

4.  US $4 per rental plus US $ 2 in postage; late fees applied.  Netflix introduced the monthly subscription concept in September, 1999.  Since 1999, the company has built its reputation on the business model of flat – fee unlimited rentals without due dates and late fees. Suzanne Dabady CIS 1055.001

7. Movies/DVDsBlue-ray discHandheld devices

8.  Amazon.com  Blockbuster Video  Hollywood Video Suzanne Dabady CIS 1055.001

9.  Netflix warns loophole, Comcast-NBC merger could hurt open internet. 2/8/2010  “The company’s streaming online video service has merged as a threat to cable and satellite television providers.”  Netflix worries the merger by Comcast and NBC would make it easier for the cable industry to give its own publishing responsibility over that of competitors. Suzanne Dabady CIS 1055.001

10.  Exceptional product- making the best product ever.  Strong market- in just nine years, online DVD rentals has grown to an estimated 12 million subscribers at the end of 2008.  Leadership- continuously improving the customer experience. Suzanne Dabady CIS 1055.001

11.  Growth strategies- learn more at netflix.com  Leading the expansion of internet delivery; offering subscribers both mail delivery and improving internet delivery option.  Leverage online DVD rental leadership to grow both subscribers and net income. Suzanne Dabady CIS 1055.001