1. Chapter 11: Financial Markets Section 3

2. Copyright © Pearson Education, Inc.Slide 2 Chapter 11, Section 3 Objectives 1.Identify the benefits and risks of buying stocks. 2.Describe how stocks are traded. 3.Explain how stock performance is measured. 4.Describe the Great Crash of 1929 and more recent stock market events.

3. Copyright © Pearson Education, Inc.Slide 3 Chapter 11, Section 3 Introduction How the stock market works –Stock, or shares in a company, are bought and sold on the stock market.

4. Copyright © Pearson Education, Inc.Slide 4 Chapter 11, Section 3 –Stock brokers help individuals and businesses invest their money in the stock market. –Investors can keep track of the stock market by checking the internet

5. Copyright © Pearson Education, Inc.Slide 5 Chapter 11, Section 3

6. Copyright © Pearson Education, Inc.Slide 6 Chapter 11, Section 3 Benefits of Buying Stock Two ways to make money on stocks Corporations raise money by selling stock shares in that corporation. 1. Dividends—part of the firm’s profits –Example: You buy 100 shares of Google ($400.00) and are paid a 3% ($12 each or $1200 total) dividend every 3 months.

7. Copyright © Pearson Education, Inc.Slide 7 Chapter 11, Section 3 Capital Gains Example: You buy Nike at $30 each and sell it at $40 dollars each, making a profit of $10 on each share. Keep it up and end up like Mr. T!

8. Copyright © Pearson Education, Inc.Slide 8 Chapter 11, Section 3 Types of Stock Stock may be classified by whether or not it pays dividends. –Income stock—income by paying dividends –You buy Yahoo at $50 a share and they pay you 3%. The stock may not increase much in value but you will make a steady income

9. Copyright © Pearson Education, Inc.Slide 9 Chapter 11, Section 3 Growth stock—earnings are reinvested in the company causing the value of the stock and company to grow Example: You buy Taco Bell shares at $20 each and they reinvest all of their earnings. As the company grows, the value of the stock grows.

10. Copyright © Pearson Education, Inc.Slide 10 Chapter 11, Section 3 Types of Stock, cont. –Common stock: These holders are voting members of the company. –Preferred stock: These holders are nonvoting members of the company.

11. Copyright © Pearson Education, Inc.Slide 11 Chapter 11, Section 3 How Stocks are Traded You would first contact a stockbroker or create an account online E.G. Scottrade/Etrade etc.. You buy stocks on a secondary market known as a stock exchange. Top Two –The New York Stock Exchange –The Nasdaq

12. Copyright © Pearson Education, Inc.Slide 12 Chapter 11, Section 3 Futures and Options Futures are contracts to buy or sell commodities at a particular date in the future at a specified price today. Most people who buy stock hold their investment for a significant period of time. –Day traders, on the other hand, trade stocks daily, which is very risky.

13. Copyright © Pearson Education, Inc.Slide 13 Chapter 11, Section 3 Measuring Stock Performance When the stock market rises steadily over a period of time it is known as a bull market.

14. Copyright © Pearson Education, Inc.Slide 14 Chapter 11, Section 3 When the stock market falls or stagnates for a significant period it is a bear market.

15. Copyright © Pearson Education, Inc.Slide 15 Chapter 11, Section 3 The Dow Jones Industrial Average measures stock performance. It represents the average value of a particular set of stocks.. BLUE CHIP, and it is reported as a certain number of points.

16. Copyright © Pearson Education, Inc.Slide 16 Chapter 11, Section 3 The Great Crash In the 1920s, the stock market was soaring. –Speculation and buying on margin, however, led to a crash in the market that crippled the U.S. economy. DO NOT Write The Dow began steadily dropping in September, 1929. People began to sell their shares and companies couldn’t keep up with it. On October 29, 1929, a record 16.4 million shares were sold and the market crashed.

17. Copyright © Pearson Education, Inc.Slide 17 Chapter 11, Section 3 The Aftermath The Crash led to the Great Depression. –Many people lost everything—their homes, their jobs, and their farms. After the Depression, many people saw stocks as risky investments and avoided them. DO NOT WRITE By the 1980s, with the development of mutual funds, Americans became more comfortable with stock ownership once again. –The stock market crashed again in 1987 but was able to recover much faster than in did in 1929.