4. DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns quickly and extend through new channel partners. Establish new views into service & customer trends for segmentation, service consumption and social networking activity. Become adept at adjusting to change: wave after wave of new business requirements across all processes and underlying systems. Ensuring your ROI through better real time visibility and better decision making at levels in the company. Care Sales Operations & IT Marketing Finance

5. Services Solutions Infrastructure Business Services Consumer Services Partners Platform & Tools Developers

6. Delivery Options: On-prem, Partner-Hosted, Cloud Service

8. Track adoption and usage to optimize pricing and campaigns Evaluate revenue chain and detect revenue leakage Analyze support cases to isolate issue cause/effect Assess the profitability of the company and across segments Sophisticated business intelligence for the entire organization Easy to Use Managed Self-Service Integrated View

11. Source: CMO COUNCIL MARKETING OUTLOOK REPORT, 2010 Top Transformation Projects in Office of CMO

12. Multi Screen Mobile Gaming Search TV Display

13. Digital Marketing Platform Personal Interactive Relevant Social

14. Marketing Platform Marketing Dashboard Web Social Media CRM Advertising

20. 20 One place to get Telecommunications industry and partner content Partner benefits: Insight into MS industry strategy, priorities, Regular webinars and newsletters Telecommunications market place Access to addt’l partner resources

22. Microsoft and Partners Winning Together Powerful model brings innovation to telcos Right-sized projects can improve implementation time Rich experience on any screen, familiar UI to communicate and collaborate Low TCO and reduced time to market mean positive impact to the bottom line