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Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – advertising.

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Presentation on theme: "Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – advertising."— Presentation transcript:

1 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – advertising rates 2006 valid from 1. März 2006

2 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – Profile VNU was founded in 1964 by the merger of two dutch publishing houses and is present in approximately 100 countries. The european VNU Network consists of eight european countries: Great Britain, Netherlands, Spain, Belgium, Italy, France, Russia and Germany In Germany with the IT-professionals magazines PC Professionell Windows Professionell and Linux Professionell (line extensions) Internet Professionell Computer in small and medium sized businesses Special issues within the brand PC Direkt …and online (VNUnet.de) with the homepages: www.pc-professionell.de(B2B) www.testticker.de(B2B) www.internet-pro.de(B2B) www.it-im-unternehmen.de(B2B) www.pcdirekt.de(B2C) www.active-home.de(B2C) www.gizmodo.de(B2C)

3 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet.de In Germany VNU is present with the IT-magazines PC Profesionell, Internet Professionell, Computer in small and medium sized businesses and a series with special issues Seven special interests segments, like security, portables, periphery, network, six hompages, an elaborate download area and numerous weblogs provide an optimum platform to reach as well IT-professionals, IT- and TK-buyers and decision makers in medium and large businesses as technical interested consumers without losses due to non selective advertising. Newsletter concerning current topics and for special target groups, i.e. Security Watch, IT- im-Unternehmen, PriceWatch with the latest special offers and Active Home for digital home - entertainment. Direct-Marketing and lead generation programme for example stand-alone mailings broaden the online offer and provide further specific advertising areas. VNUnet – Profile

4 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – Target group* (in %) Our users are mostly decision makers and professionals, a very loyal readership and attractive target group. *WWW-user-analysís W3B from Fittkau & Maaß Consulting

5 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet-User work in corporations and SMEs: Employed in the IT-departement 52 % 24 % as system adminstrator,16 % as IT-Manager,9 % as software engineer and 4 % as purchaser IT-branche (next branch: services with 8,8%)26 % employed in SMEs with 50 - 1.000 employees67 % employed in companies with over 1.000 employees24 % Our users are involved in the process of decision making and investment and major purchasing decisions: involved in the process of decision making 69 % decide on their own when purchasing of new IT-solutions 20 % execute order and purchasing 20 % decide about budgets and finance 14 % responsiblity of budget up to 25.000,- Euro 39 % VNunet – Target group * (in %) *WWW-user-analysis W3B from Fittkau & Maaß Consulting

6 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics The pro magazine presents fundamental and editoral independent single and benchmark tests and reports. Targe Group (B2B) IT-Professionals Investment decision makers in companies Technical outriders Weblog Newsblog and highlights of print- magazines; www.pcproblog.de PCPro events: current reporting of IT-fairs; www.pcproeventblog.de VNUnet - Brands The homepages – PC Professionell (B2B) www.pc-professionell.de

7 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics Large Offer of information and services with more than 3.000 product tests per year in the field of computer, tele-communication, server, etc. from one of Europes most modern test labs. Target Group (B2B and B2C) IT Professionals Investment decision makers in companies Technically interested consumers Weblogs Bootsektor: satire-blog; www.bootsektorblog.de The homepages – Testticker (B2B) www.testticker.de VNUnet - Brands

8 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics Reports of the latest internet products and services from server-,hard and software to web design and development, software, business provider and e-commerce solutions. Target Group (B2B) Internet and intranet professionals External consultants Webmaster, internet developer and internet- designer Weblog The world of internet, its excesses and most interesting product news; http://weblog.internet-pro.de The Homepages – Internet Professionell (B2B) www.internet-pro.de VNUnet - Brands

9 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics Established background articles about technologies, IT-strategy and -management as well as tests out of the area of enterprise-IT in SMBs Target Group (B2B) Head of IT and IT-manager CIOs Investment decision makers Weblog – IT Frontal Insider news of enterprise-software, business strategies, social net- working, office and much more; www.itfrontal.de The homepages – Enterprise IT (B2B) www.it-im-unternehmen.de (Computer in SMBs) VNUnet - Brands

10 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics Active Home presents a huge range of digital variety. Broadband access, videostreaming and the latest trends like blogging and podcasting open up new perspectives upon events of the day. With professional know-how and tests out of the Area of computer-based home entertainment Target Group (B2C) Prospective high-tech and digital-home customers Ambitious users Weblog New products, computer games and surftips – everything about the digital life at home; www.active-homeblog.de The homepages – Active Home (B2C) www.active-home.de VNUnet - Brands

11 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics Helpful tipps-and-tricks databse with Lots of practical information about software and PC: - Burning- CSS - DVD- Copy - Linux- Nero - Registry- Windows Target Group (B2C) Ambitious users Technically interested consumers Weblogs Tipps&Tricks blog: everything that makes life around software and PC a little bit easier; www.tippsblog.de The homepages – PC Direkt (B2C) www.pcdirekt.de VNUnet - Brands

12 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Topics The German version of the successful US gadget-weblog. If digital toys, equipment which is super-innovative, hilarious, totally impractical or simply embarrassing – the Gizmodo-editors dont miss a chance to be entertaining and informative at the same time. Target Group (B2C) Ambitious users Technical interested consumers Gizmodo - The Gadget-Weblog www.gizmodo.de VNUnet - Brands

13 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Special Interest Channels A segmentation of your target-group takes place via the publication/brand and in from the content-surrounding after categorized topics. Portables (Business/ Consumer) Security (Business) Peripherie (Business) Storage (Business) Netzwerke (Business) Home Computing (Consumer) Professional Computing (Business) mobile phonebackupprinter drives/ burnermodem/DSL/ISDNWindowsgraphics cards notebooksdata recoverymonitorshard dicsprogrammingcomplete systemmotherboards PDAsvirusscannerscannerother storageNW-Softwareother hardwareprocessors digicamsFirewalls other hardware mobile storageNW-HardwareOffice-Softwaretuning audio/MP3 other Sec.-Softwareprojektore´s webdesignother softwarevideo/grafic-software VPN internet-services cooler communications- tools linux wireless enterprise-SW VNUnet – themes-segmentation

14 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Launch of the download-area at VNUnet in January 2005 Free downloads of various programmes Target group: mainly consumer Approximately 1,3 Mio. PIs / month Advertising possiblities: ContentAd Leaderboard/Fullsize Banner Skyscraper Individual solutions after arrangement (for example: sponsoring, download of the week, etc.) Download-Area VNUnet – Download area

15 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet - Ratecard DHTML- Ad - 120 - 60 = 30 60 30 70 = 20 30 Format Size in pixel Channels B2B Run of Site B2B Enterprise IT B2B Weblogs B2B Newsletter B2C Run of Site B2C Weblogs B2C Weblog GIZMODO B2C Newsletter B2C/B2B Download-Area Fullsize- Banner 468 x 60 40 60 30 HTML 30 15 35 HTML 10 Leader- board 728 x 90 90 110 45 = 60 50 25 50 = 30 20 Sky- scraper 160 x 600 80 100 40 20 40 20 Content- Ad 336 x 280 120 140 60 Text 60 30 60 Text 30 Prices are in CPM in Euro Rebats ex 5.000 Euro 2,5 % ex 10.000 Euro 5 % ex 20.000 Euro 7,5 % ex 40.000 Euro 10 % Propects receive a unique special discount of 10 % for the first booking Further information and prices for ad formats like interactive messaging units, wallpapers, pod- and videocasts are available on inquiry. Text- Ad 90 x 60 30 50 25 20 35 -

16 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Text- Ad 90 x 60 10 KB Gif 5 workdays 2 VNUnet - Technical data Ad formats: VNUnet offers on its web pages the complete selection of standard- and special ads, inclusive: 4 1 3 5 DHTML- Ad 40 KB 5 workdays Format Size in Pixel Example in the picture to the right Max. datasize Dataformate Deliveryterm Fullsize- Banner 468 x 60 13 KB Gif-,JPG HTML, RichMedia 5 workdays Leader- board 728 x 90 20 KB Gif-,JPG HTML, RichMedia 5 workdays Sky- scraper 120 x 600 16 KB Gif-,JPG HTML, RichMedia 5 workdays Content- Ad 200 x 300 20 KB Gif-,JPG HTML, RichMedia 5 workdays Prices ar in TKP in Euro 1 4 23 5 Specific features -Booking of DHTML-ads must released by VNUnet before the start of the campaign -Booking DHTML ads and pop-ups is just possible in the B2C-area -Banner change: for free once per calenderweek, per further change 50

17 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet – Special ads Target group focused promotion in RSS-feeds Similar to Google adsense its possible for advertisers to place their messages target-group and product-related inbetween the branch-wide recognized content of VNUnet. RSS Feeds are a fast growing source of information for influential and active Online-consumers, opinion-makers and decision- makers. With numerous content-feeds, which provide a high reach youve got the possibility to connect your brand with a target-group which is strong in investments. Innovative sponsoring of video- and podcasts Within this mutimedia form of the journalistic processing of IT-specific content (product- tests, fair-reports, etc.) its possible to address a a wide target.group in a attention aiding way. Video- and audio-messages support marketing-campaigns, by the transmission of significant news and by the building up brands.

18 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet - Special ads High Impact Wallpaper With a wallpaper VNUnet gives you the possibility to place your brand in a large format, eye-catching and strong in traffic. Advantages: - Optimal transportation of the corporate CI by highest attention - Definite increase of the recognition-value Possible placement: - PC Professionell - Testticker - Internet Professionell - Enterprise IT - Active Home Highlights - Selectively placement by week or day

19 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Efficient lead generation Procedure: Picking up the user in the product- and company-related environment (eg. channels:security, network, storage, etc.) via a textad Offering of a concrete value (download) on a microsite (eg. whitepaper, case-study, lottery, etc.) Registration on the download-site -> Generation of high qualitative customer-adresses -> Fixed price for guaranteed number of leads VNUnet - Special ads

20 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet - Special ads Generating leads with IT-whitepapers The VNUnet-whitepaper-area provides access open to numerous whitepapers, case-studies and analysis - about. x registriered user - of more than x businesses - more than x whitepapers Advantages: - Positive positioning through distribution of corporate technology- and product-information -Generation of leads Sponsorship: Top-5 position of a whitepaper + attendant mediapromotion on VNUnet.de and in editorial newsletters - Prices on request - premium position – whitepaper in listings - listing before not sponsored whitepapers - the listings are highlighted with logo and a short description

21 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Concept of a sponsored weblog with a specific thematic alignment Editorial control and in editorial responsibility of the weblog by the VNU editorial department Promotion and advertising of the weblog in the whole VNUnet.de and via newsletter Minimum running time: 3 months with extension possible -> advance at the Google-ranking through linking possiblities of the Weblog with other sites -> high attention at customers/journalists Weblogs – Customized Weblogs VNUnet – Individual solutions

22 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Newsletter (B2B) VNUnet - E-Mail Marketing IT Flash informs you every morning in a fast way about everything what happened in the world of the information technology. This news-service summarizes the most important news out of the time between 7 pm and 6 am for IT-professionals Titel/description frequence reach IT-Express (ASCII)5x weekdays22.000 Overview: IT-products, politics, net-news, online-law, e-commerce, security, new technologies IT-im-Unternehmen (HTML)1x wednesdays 5.000 Exklusive review and forecast on the most important IT-news and developements of the week Security Watch (ASCII)1x thursdays 13.000 IT-Flash (ASCII)5x weekdays 2.000 Service-Packs, Systembugs, virus-alert, security politics, know-how for data protection Prices B2B textad CPM 30 HTML CPM 60 sponsoring + 20 The newsletters from VNUnet provide CIOs, CTOs and IT-managers fast and effective with valuabale business-information, branch-backgrounds and strategies. This way they support them in their professional decisions.

23 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Newsletter (B2C) Active Home (HTML)1x thursdays 2.000 Solutions and product presentations around computer-based home Entertainment PriceWatch(ASCII)2x mondays & thursdays 8.000 IT-products for bargain prices, special price promotions, durable cheap-offers Titel/description frequenc reach Prices B2C textad CPM 20 HTML CPM 30 sponsoring + 20 Technical specifications HTML-newsletter: Advertisers have the option to book ONE of three ads (MPU, skyscraper or text). As a file format its just is possible to integrate GIF or JPG. Rich Media (inclusive flash) is not possible. Skyscraper: 160 x 600 Pixel, max. filesize: 12k MPU: 300 x 250, max. filesize 12k (attention: size of the ad differs of that on the homepages) textads: If desired textad can be used also in the HTML-format. 500 signs incl. URL VNUnet - E-Mail Marketing

24 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt Stand-alone-Mailings Exact segmentation of the target-group via placement in the field of interest of the subscriber: Internet/mobile Security/network/storage media Video/grafic/periphery Hardware in general Software in general Consumer electronics Its possible to target a exactly defined target-group by selection criteria's: Age Size of the business Professional position Decision maker Zip code, etc. Free individualisation: Layout Content VNUnet - E-Mail Marketing

25 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet - Media services Market research LAC/AWA/ACTA tracking-service: We show you without any costs how you can reach your target group in the best and most effective way. We also create an individual media-plan with you together. BrandTrak and Ads&More – Brand-analysis and copy-test In combination with our Print-titles, you can test your ads and campaigns in frequent intervals to achieve an optimal branding-effect. The VNUnet web-panel: Overall 12.000 VNUnet-user out of the local markets or european countries evaluate your campaigns and appraise brand-picture, channels of distribution and competitors. Reporting / Doubleclick The achieved ad-performance will be documented by the weekly transmission of your data in a detailed and transparent way. An observation of the user-behavior is possible over the whole period of the campaign. European Network Sales With Global Media, VNUnet has its own advertising-netwerk for the most important markets in Europe. The European Headoffice is in London and supports advertiser all over Europe with cross-national campaigns. Our service – your first-class support Profit from the experience of our media- and marketing-experts in your market

26 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt VNUnet - Crossmedia Whether information, entertainment or shopping – the consumer of today is online, interactive and mobile. Today everybody who wants to advertise with success has to address the consumer over several channels. Crossmedia campaigns increase the performance of your communication in the target-group which is relevant for you and boosts the efficiency of your ads. By the cross-linking of the medias you receive veritably better results than by a parallel assignment with the same budget. VNU offers you a huge portfolio for the placement of your advertising-campaigns. Use the advantages of integrated communication and contact us. We will be glad to create an indivudal concept for your target-group. Why Crossmedia?

27 Profil/Zielgruppe/Brands Preise und Rabatte Technische Daten Sonderwerbeformen E-Mail Marketing Media Services Crossmedia bei VNU Kontakt We look forward to your call Katja Y. Mueller media-consultant vnunet.de Tel.: +4989-14312-719 katja_mueller@vnu.de VNU Business Publications Deutschland GmbH Riesstraße 25 C 80992 München Inga Azzinnaro Local Traffic + Sales Tel.: +4989-14312-689 inga_azzinnaro@vnu.de Jan Hantke Junior media-consultant vnunet.de Tel.: +4989-14312-749 jan_hantke@vnu.de Tanja Leutschacher European online sales manager Tel.: +4989-14312-224 tanja_leutschacher@vnu.de


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