1. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH New Literacies and Media Competencies for the 21st Century Harald Gapski ecmc European Centre for Media Competence EENet European Experts‘ Network for Education and Technology

2. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH In the nineteenth century the knowledge inside the schoolroom was higher than knowledge outside the schoolroom. … A Quote by Marshall McLuhan "The electronic environment makes an information level outside the schoolroom that is far higher than the information level inside the schoolroom.

3. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH … Today it is reversed. The child knows that in going to school he is in a sense interrupting his education." NBC Experiment in Television March 19, 1967 A Quote by Marshall McLuhan

4. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Industrial Society media society information society knowledge society network society risk society End of Gutenberg Galaxis?

5. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Data Source: Media-Analyse, SWR Medienforschung/Programmstrategie, Media Perspektiven 1996 1999 20002001200220032004 450 Total Time spent with media (1996 – 2004 in Germany) 500 400 YEAR Minutes/Day

6. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Education Delphi in 1998 (Germany): Importance of Competencies in 2020 COMPETENCY SCHOOL VOCATIONAL TERTIARY EDU. Learning Technique # 1 # 2 # 2 (2,38) (2,26) (2,17) Specific professional # 6 # 1 # 1 competence (1,47) (2,58) (2,80) psycho.-social (human-)# 2 # 3 # 4 competence (2,36) (2,16) (1,89) Foreign languages# 3 # 4 # 3 (2,30) (1,84) (1,91) Media Competence# 4 # 5 # 6 (1,61) (1,57) (1,38) Intercultural competence# 5 # 6 # 5 (1,48) (1,23) (1,46) other competencies# 7 # 7 # 7 (0,39) (0,38) (0,39) Full Report: http://www.bildungsserver.de/db/mlesen.html?Id=14019

7. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Definition and Selection of Competencies (DeSeCo – by OECD) Key Competencies for a successful life and well-functioning society

8. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Literacies, Competencies and Skills for a media enriched world Media Literacy Digital Literacy Visual Literacy Information Literacy 21st Century literacies Media Competence e-Skills eCompetence … Éducation aux médias Les arts visuels Éducation à l'image … Medienkompetenz Werbekompetenz Informations- kompetenz visuelle Kompetenz Bildkompetenz Digitalkompetenz Medienbildung … Alfabetización medial / visual Educación de la perceptión Competencia medial Enseñanza visual …

9. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH media knowledge critical reflexive instru- mental creativeethical emo- tional D i m e n s i o n s Dimensions of media/ICT-related literacies digital / media literacy / competence

10. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Articles containing „Medienkompetenz“ in German Print Media (1991 – 2003) © Harald Gapski

11. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Legislation Technology Politics media competence Discourses of media competencies

12. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Legislation Technology Politics media competence Discourses of media competencies

13. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH (a) Educational Discourse media competencies are … age related … ethically normatively grounded … linked to ideas of the Enlightment … „anti-technocratic“

14. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Legislation Technology Politics media competence Discourses of media competencies

15. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH (b) Economic Discourse media competencies … are a dimension of human capital … are productive factors … fight the „skills gap“ … are part of organisational development … refer to self-adaptation and self-organisation „Media illiterates are bad consumers” … market development … consumer acceptance and awareness

16. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Technology Politics Legislation media literacies Discourses of media competencies

17. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH (c) Legislative / legal Discourse media competencies are … factor of media regulation … option of regulatory problem shifting … preventive consumer protection … preventive youth protection

18. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Example: www.klicksafe.de Internet Safety through „Medienkompetenz“

19. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Legislation Technology Politics Discourses of media competencies media competence

20. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH (d) Political Discourse New literacies are a … … factor of „Digital Divide“ … factor of equal opportunities … dimension of democracy competence … factor of critical public Grafik: www.pakissan.com

21. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Economy Education Legislation Technology Politics media competence Discourses of media competencies

22. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Example: „Cognitive Systems“ „Focus is on research into ways of endowing artificial systems with high- level cognitive capabilities, typically perception, understanding, learning, knowledge representation and deliberation, […] It aims at systems that develop their reasoning, planning and communication faculties through grounding in interactive and collaborative environments, which are part of, or connected to the real world. These systems are expected to exhibit appropriate degrees of autonomy and also to learn through “social” interaction among themselves and/or through human-agent cooperation; […]” IST 2005-06 Work programme, p. 24

23. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH (e) Technological Discourse New literacies … … are bound to technical innovations … link human and technical information processing … are a challenge for system design … deal with paradoxes of technologisation and „disappearing technologies“ Technology as TOOL Technology as MEDIUM

24. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Media technology transforming integrating applying emerging Approach „Media Competence Cube“ TV Radio Internet Individuum Social System Society Bearer

25. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH transforming Learning organisation, „Leitbild“, mission, new learning culture, organisational networks including external partners integrating Learner-centered usages of ICT, strategically planned usage, specific partner applying subject-oriented usage of ICT, co-ordinated activities, external supporting partner emerging technology-centered, isolated usage, single activists, no external partners Approaches Adapted from IFIP (Nov. 2000): ICT in Higher Education

26. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Media technology transforming integrating applying emerging „Media Competence Cube“ Individuum Social System Society Bearer TV Radio Internet Approach

27. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Know-how Creativity Learning Organisation IT- Strategy Knowledge Society – new framing conditions Industrial Society Indicators? Quality? transforming integrating applying emerging Individuum Social System Society Bearer TV Radio Internet Holistic Approach Approach

28. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH Shifts for promoting media competencies 1. „pedagogizable“ individuals Individuals and Social Systems 2. pedagogical theory and valuesInterdisciplinary approaches 3. external mediation self-organising principles 4. single dominating mediumdiversity of media forms 5. “the reality and mirrors” second order observations

29. © 2005 - ecmc Europäisches Zentrum für Medienkompetenz GmbH ecmc European Centre for Media Competence Bergstraße 8, D-45770 Marl Telefon ++49(0)23 65 / 94 04 0 Telefax ++49(0)23 65 / 94 04 29 eMail info@ecmc.de Internet www.ecmc.de Thank you! gapski@ecmc.de