1. us.sogeti.com 1 Creating An Intranet Advertising Platform Jeff Bagwell National Enterprise Architect, Microsoft Practice

2. us.sogeti.com 2 What Is An Intranet Advertising Platform? What It’s Not…

3. us.sogeti.com 3 What Is An Intranet Advertising Platform? An information delivery platform that provides relevant, targeted information to users based on their preferences and behavior.

4. us.sogeti.com 4 Why Create An Intranet Advertising Platform? Drives 'Search First' behavior Allows stakeholders to push content to user segments Provides an entry point for users to engage Increases user satisfaction

5. us.sogeti.com 5 What Should The Platform Provide? For Information Creators Provide the ability to publish information with as much or as little governance as desired Allow published information to be targeted very narrowly Publish-In-Place, Surface Anywhere Track Views For Information Consumers Seamless Gift with Purchase Provides More Relevant Information Deeper Engagement

6. us.sogeti.com 6 What Should The User Experience Be?

7. us.sogeti.com 7 Why Not Just Use Promoted Results (Best Bets)? Not Publish-In-PlaceRequires Site Collection Administrator Privileges on Search Center SiteHard To Manage for Multiple AuthorsNot Really DynamicDoes Not Take Advantage of Relevancy Ranking

8. us.sogeti.com 8 Creating An Intranet Advertising Platform Let’s Get Started!

9. us.sogeti.com 9 What We’ll Need… Term set List of attributes we are using to target information Site Column Uses the Term set Content Type Uses the Site Column Key to Publish-In- Place Custom List Uses the Content Type to collect metadata Result Source Specialized search query that provides the targeted results Customized Search Results Page We’ll need an extra column to hold our targeted results

10. us.sogeti.com 10 Term Set Important Note: This Term Set must be in the default managed metadata service application if the environment contains more than one.

11. us.sogeti.com 11 Site Column Configure Site Column to use our Term Set

12. us.sogeti.com 12 Content Type Create a Content Type that users our Site Column

13. us.sogeti.com 13 Custom List Create an Announcem ents List that uses our Content Type.

14. us.sogeti.com 14 A Quick Discussion of Publish-In-Place Create Content Types That Contain Key Metadata for Targeting If Needed, Attach Workflows to Content Type To Enforce Policy Must Use SharePoint 2010 Workflow to Bind to Content Type Allow Stakeholders To Add Content Type to Lists On Their Sites Surface Data Through Search Queries that Filter Based on Content Type

15. us.sogeti.com 15 Result Source Create a Result Source that let’s us customize the query used to return search results.

16. us.sogeti.com 16 Customized Search Results Page

17. us.sogeti.com 17 Custom User Profile Property Create a User Profile Property that uses our Term Set. This is the reason that the Term Set must be in the default managed metadata service application!

18. us.sogeti.com 18 Site Column Configure Site Column to use Same Term Set as Our User Profile Property

19. us.sogeti.com 19 Target Based on User Profile Info {|owstaxIdHRInterests:{User.HRTopics}} Add this to a Search Query…