Presentation on theme: "Rhetoric and Literacy Prepared by Julia Romberger For English 327."— Presentation transcript:
Rhetoric and Literacy Prepared by Julia Romberger For English 327
What will I discuss in this presentation? The Rhetorical Triangle Application to All Kinds of Writing Connection to Literacy
Back up! What is rhetoric? Along with philosophy, it is the oldest academic discipline in Western Tradition (We’re talking 500 B.C., here) It helped Greek politicians make decisions. This discipline teaches strategies for composing and analyzing texts, visuals, and (as technology changes -- interactivity).
Audience When considering audience the writer needs to determine: What they already know What they are interested in knowing What they need to know
Communicator or Writer A writer needs to be aware of how the audience perceives him/her – the Ethos. Ethos is connected to: A writer’s authority A writer’s competence A writer’s level of formality
Working Ethos How can a writer improve his/her Ethos? Convincing arguments Use of adequate evidence and research Awareness of audience’s needs Appropriate presentation style for audience
Message and Purpose A document or message may have one or more purposes: To earn or maintain good will To persuade To inform To amuse, please, or entertain The ultimate purpose of most all writing is to effect positive action and improve relations between people.
The Document A document conveys the message and is structured according to a genre such as: Letters, Reports, Webpages, Power Point Slides For example, an academic document should contain: Arguments and Rationales Evidence and Data
Context Context is the situation surrounding the document’s origination. It is linked to: The need that spurred the writing of the document (dissonance) The position of the writer relative to the audience The tone of the location where the document will be read Expectations of the person(s) who initiated the writing of the document Developments concerning the topic and the rhetorical situation
How does this connect to the topic of literacy?
Rhetoric is the how: Helps develop effective, persuasive documents of various types Helps meet audience’s expectations – teachers, peers, bosses and so forth Improves individual profiles for school and career
Literacy is the why: People are motivated to be literate Motives are informed by historical, societal, and cultural parameters Literacy is a complex series of interlinked competencies
To be seen as Literate: A writer will have to understand the rhetorical situation and what is considered appropriate in its A writer will have to know the genres A writer might need to know what kind of authority he/she can claim We’ll be talking about this throughout the semester.
To help our discussions: Learn the terms Context Audience Purpose Genre Ethos