1. Economics Chapter 4 Demand

2. Demand Demand is the desire, ability and willingness to buy a product. Demand is the desire, ability and willingness to buy a product. Demand is a microeconomics concept. Microeconomics is the area of economics that deals with behaviors and decisions made by small units such as individuals and firms. Demand is a microeconomics concept. Microeconomics is the area of economics that deals with behaviors and decisions made by small units such as individuals and firms.

3. Demand Schedule A demand schedule is a listing that shows the various quantities demand of a particular product at all prices that might prevail in a market. A demand schedule is a listing that shows the various quantities demand of a particular product at all prices that might prevail in a market. Price Qty. Demanded $500 $205 $1510 $1027 $547 Demand curve for Snuggies

4. Demand Curve A demand curve is a graph showing the quantity demanded at each and every price that might prevail in a market. A demand curve is a graph showing the quantity demanded at each and every price that might prevail in a market. The demand curve goes DOWN!

5. Law of Demand The Law of Demand states that the quantity demanded of a good or service varies inversely with its price. The Law of Demand states that the quantity demanded of a good or service varies inversely with its price.

6. Market Demand Curve A market demand curve shows the quantity demanded by everyone who is interested in purchasing the product. A market demand curve shows the quantity demanded by everyone who is interested in purchasing the product.

7. Marginal Utility Marginal utility is the extra usefulness or satisfaction that a person gets from acquiring or using one more unit of a product. Marginal utility is the extra usefulness or satisfaction that a person gets from acquiring or using one more unit of a product. Extra lollipops bring Erick extra utility!

8. Diminishing Marginal Utility The principle of diminishing marginal utility states that the extra satisfaction we get from using additional quantities of the product begins to diminish. The principle of diminishing marginal utility states that the extra satisfaction we get from using additional quantities of the product begins to diminish. Think of eating contests or block days at KHS!

9. Section 2 When there is a change in a people’s willingness and ability to buy, it typically falls in one of two categories – When there is a change in a people’s willingness and ability to buy, it typically falls in one of two categories – Change in QUANTITY DEMANDED OR CHANGE IN DEMAND

10. Change in Quantity Demanded A change in quantity demanded is a movement ALONG the demand curve that shows a change in the quantity of the product purchased in response to a change in PRICE. A change in quantity demanded is a movement ALONG the demand curve that shows a change in the quantity of the product purchased in response to a change in PRICE.

11. Income Effect and Substitution Effect The income effect is a change in quantity demand (movement ON the line) because a change in price alters consumers’ real income. The income effect is a change in quantity demand (movement ON the line) because a change in price alters consumers’ real income. The substitution effect is the change in quantity demanded because of a change in the relative price of an item. (Example – Substituting substituting a concert ticket for a CD) The substitution effect is the change in quantity demanded because of a change in the relative price of an item. (Example – Substituting substituting a concert ticket for a CD)

12. Change in Demand A change in demand occurs because people are now willing to buy different amounts of the product at the same prices. A change in demand occurs because people are now willing to buy different amounts of the product at the same prices. A CHANGE IN DEMAND WILL RESULT IN AN ENTIRELY NEW DEMAND CURVE. (oh shift!) A CHANGE IN DEMAND WILL RESULT IN AN ENTIRELY NEW DEMAND CURVE. (oh shift!)

13. What Changes Demand? Consumer income Consumer income Consumer tastes Consumer tastes Substitutes Substitutes Complements (you look nice today!) Complements (you look nice today!) Change in expectations Change in expectations Change in the number of consumers Change in the number of consumers

14. Consumer Income Changes in consumer income can cause a change in demand. Changes in consumer income can cause a change in demand. Example – you get a raise or you lose your job Example – you get a raise or you lose your job

15. Consumer Tastes Consumers do not always want the same thing. Consumers do not always want the same thing. Example – change in fashion, style, the development of new products Example – change in fashion, style, the development of new products

16. More on Changing Tastes… Changing tastes shift demand curves (and can actually be quite amusing after a few years!). Changing tastes shift demand curves (and can actually be quite amusing after a few years!).

17. Substitutes A change in the price of related products can cause a change in demand. A change in the price of related products can cause a change in demand. Substitutes can be used in place of other products. Substitutes can be used in place of other products.

18. Complements Related goods are known as complements because the use of one increases the use of the other. Related goods are known as complements because the use of one increases the use of the other. Example – peanut butter and jelly, hotdogs and hotdog buns Example – peanut butter and jelly, hotdogs and hotdog buns

19. Elasticity Elasticity is the measure of responsiveness that tells us how a dependent variable such as quantity responds to a change in an independent variable such as price. Elasticity is the measure of responsiveness that tells us how a dependent variable such as quantity responds to a change in an independent variable such as price.

20. Demand Elasticity Demand Elasticity is the extent to which a change in price causes a change in the quantity demand Demand Elasticity is the extent to which a change in price causes a change in the quantity demand

21. Elastic “Elastic” is when a given change in price causes a relatively larger change in quantity demanded. “Elastic” is when a given change in price causes a relatively larger change in quantity demanded.

22. Perfectly Elastic Product

23. Inelastic Demand Inelastic means that a given change in price causes a relatively smaller change in the quantity demanded. Inelastic means that a given change in price causes a relatively smaller change in the quantity demanded.

24. Perfectly INELASTIC Demand Curve

25. Unit Elastic Demand Unit elastic means that a given change in price causes a proportional change in the quantity demanded. Unit elastic means that a given change in price causes a proportional change in the quantity demanded.

26. Selected Elasticities Cigarettes Cigarettes -0.3 to -0.6 US population -0.3 to -0.6 US population -0.6 to -0.7 US children -0.6 to -0.7 US children Airline travel Airline travel -0.3 First Class US -0.3 First Class US -0.4 Unrestricted Coach US -0.4 Unrestricted Coach US -0.9 Discount -0.9 Discount Local newspapers Local newspapers -0.1 -0.1 Oil -0.4 World Oil -0.4 World Rice Rice -0.47 Austria -0.47 Austria -0.8 Bangladesh -0.8 Bangladesh -0.8 China -0.8 China -0.25 Japan -0.25 Japan -0.55 US -0.55 US Beef Beef -1.6 US -1.6 US Legal gambling Legal gambling -1.9 US -1.9 US -0.80 to -1.0 Indiana/Kentucky -0.80 to -1.0 Indiana/Kentucky Movies Movies -0.87 US -0.87 US -0.2 Teenagers US -0.2 Teenagers US -2.0 Adults US -2.0 Adults US Medical insurance Medical insurance -0.31 US -0.31 US Bus travel Bus travel -0.20 US -0.20 US Insulin Insulin -0.01 daily users US -0.01 daily users US Ford compact automobile Ford compact automobile 2.8 2.8 Coke Coke 3.8 3.8 Mountain Dew Mountain Dew 4.4 4.4

27. What determines demand elasticity? Can the purchase be delayed? Can the purchase be delayed? Are adequate substitutes available? Are adequate substitutes available? Does the purchase use a large portion of income? Does the purchase use a large portion of income?