1. Chapter 16
Social Behavior

2. Social Psychology Person perception Attribution processes
Interpersonal attraction
Attitudes
Conformity and obedience
Behavior in groups

3. Person Perception: Forming Impressions of Others
Effects of physical appearance
Cognitive schemas
Stereotypes
Prejudice and discrimination
Subjectivity in person perception
Evolutionary perspectives

4. Fig 16. 1 – Examples of social schemas
Fig 16.1 – Examples of social schemas. Everyone has social schemas for various “types” of people, such as sophisticated professionals or working-class stiffs. Social schemas are clusters of beliefs that guide information processing.

5. Attribution Processes: Explaining Behavior
Attributions
Internal vs. External
Kelley’s covariation model
Biases in attributions
Fundamental attribution error
Defensive attribution
Self-serving bias
Cultural influences

6. Fig 16. 4 - An alternative view of the fundamental attribution error
Fig An alternative view of the fundamental attribution error. According to Gilbert (1989) and others, the nature of attribution processes favor the fundamental attribution error. Traditional models of attribution assume that internal and external attributions are an either-or proposition requiring equal amounts of effort. In contrast, Gilbert posits that people tend to automatically make internal attributions with little effort and then may expend additional effort to adjust for the influence of situational factors, which can lead to an external attribution. Thus, external attributions for others’ behavior require more thought and effort, which makes them less common than personal attributions.

7. Close Relationships: Liking and Loving
Key factors in attraction
Physical attractiveness
Matching hypothesis
Similarity
Reciprocity
Romantic Ideals
Perspectives on love
Hatfield & Berscheid – Passionate vs. Companionate love
Sternberg - Intimacy and commitment
Hazen & Shaver – love as attachment
Evolutionary perspectives
Mating priorities

8. Fig 16. 7 - Infant attachment and romantic relationships
Fig Infant attachment and romantic relationships. According to Hazan and Shaver (1987), people’s romantic relationships in adulthood are similar in form to their attachment patterns in infancy, which are determined in part by parental care-giving styles. The theorized relations between parental styles, attachment patterns, and intimate relations are outlined here. (Data for parental care-giving styles and adult attachment styles based on
Hazan and Shaver, 1986, 1987; infant attachment patterns adapted from
Shaffer, 1985)

9. Attitudes and Attitude Change
3 components
cognitive, affective, and behavioral
Factors in changing attitudes
source, message, and receiver
Theories of attitude change
Learning theory
Dissonance theory
Self-perception theory
Elaboration likelihood model

10. Fig 16. 9 - The possible components of attitudes
Fig The possible components of attitudes. Attitudes may include cognitive, affective, and behavioral components, as illustrated here for a hypothetical person’s attitude about gun control.

11. Fig 16. 10 - Overview of the persuasion process
Fig Overview of the persuasion process. The process of persuasion essentially boils down to who (the source) communicates what (the message) by what means (the channel) to whom (the receiver). Thus, four sets of variables influence the process of persuasion: source, message, channel, and receiver factors. The diagram lists some of the more important factors in each category (including some that are not discussed in the text because of space limitations). (Adapted from Lippa, 1994)

12. Fig 16. 13 - Design of the Festinger and Carlsmith (1959) study
Fig Design of the Festinger and Carlsmith (1959) study. The sequence of events in this landmark study of counter-attitudinal behavior and attitude change is outlined here. The diagram omits a third condition (no dissonance), in which subjects were not induced to lie. The results in the nondissonance condition were similar to those found in the low-dissonance condition.

13. Fig 16. 14 - Bem’s self-perception theory
Fig Bem’s self-perception theory. The traditional view is that attitudes determine behavior. However, Bem stood conventional logic on its head when he proposed that behavior often determines (or causes people to draw inferences about) their attitudes. Subsequent research on attribution has shown that sometimes people do infer their attitudes from their behavior.

14. Yielding to Others: Conformity
Conformity – Solomon Asch (1950s)
Classic experiment
Group size
Group unanimity

15. Yielding to Others: Obedience
Obedience – Stanley Milgram (1960s)
Controversial landmark experiment
“I was just following orders”
presence of a dissenter

16. Behavior in Groups: The Influence of Other People
The bystander effect - Darley and Latane (1968)
Diffusion of responsibility
Group productivity and social loafing
Decision making in groups
Polarization
Groupthink

17. Fig The effect of loss of coordination and social loafing on group productivity. The amount of sound produced per person declined noticeably when people worked in actual groups of two or six (orange line). This decrease in productivity reflects both loss of coordination and social loafing. Sound per person also declined when subjects merely thought they were working in groups of two or six (purple
line). This smaller decrease in productivity is due to social loafing. (Data from Latané,
Williams, & Harkins, 1979)

18. Fig 16. 20 - Group polarization
Fig Group polarization. Two examples of group polarization are diagrammed here. In the first example (top) a group starts out mildly opposed to an idea, but after discussion sentiment against the idea is stronger. In the second example (bottom), a group starts out with a favorable disposition toward an idea, and this disposition is
strengthened by group discussion.

19. Fig The three potential components of prejudice as an attitude. Attitudes can consist of up to three components. The tricomponent model of attitudes, applied to prejudice against women, would view sexism as negative beliefs about women (cognitive component) that lead to a feeling of dislike (affective component), which in turn leads to a readiness to discriminate against women (behavioral component).

20. Fig 16. 23 - Relationship between prejudice and discrimination
Fig Relationship between prejudice and discrimination. As these examples show, prejudice can exist without discrimination and discrimination without prejudice. In the green cells, there is a disparity between attitude and behavior.

21. Fig Bias in the attributions used to explain success and failure by men and women. Attributions about the two sexes often differ. For example, men’s successes tend to be attributed to their ability and intelligence (blue cell), whereas women’s successes tend to be attributed to hard work, good luck, or low task difficulty (green cells). These attributional biases help perpetuate the belief that men are more competent than women.