1. Target market conditions View as slide show How to classify target markets Adapted from AdPrin.com

2. What are some key ways by which to classify target markets for a given product? List two ways to classify so that it will guide your advertising. Then click for our answers. Interest groups: customers, local community, employees, suppliers, investors, retailers Familiarity: What do they need to know? Attitudes and beliefs consistent with the product? (i.e., does the ad tell you how to do what you want to do?)

3. Target markets for the same product often differ Who should be targeted? For example, to reduce smoking? 1) Smokers? 2) People who live with smokers? 3) People who do not like the smell of smoke and think that it is dangerous for them, and who would like to prohibit smoking? You might want to target different campaigns for each target market. To date, the most successful approach seems to be in targeting the third group. 3Adapted from AdPrin.com

4. Who is in the target market for Starbucks? In the morning, people on their way to work and school. Later in the day, people who are looking for a social space to work or meet with others, a place for people with similar beliefs and attitudes. Write your answer, then click for a suggestion.

5. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, when writing emails, think about the target audience and the background information they need to know about content of the message. Adapted from AdPrin.com