1. Music Australia Engaging partners and audiences Robyn Holmes, Curator of Music, National Library of Australia

2. Cross-search functionality Browse function Do you want to find and access…? Do you want to participate by…? Do you want to find out about and be directed to…? Asking a reference question Requesting ILL/DD Contributing information e-commerce for transactions … INTERACTIVE CENTRE Information on - people, organisations & industry research & events related services DIRECTORY TO SERVICES & INFORMATION Digitised content in - scores, sound, text, image born digital Catalogues and finding aids AUSTRALIAN MUSIC RESOURCES MUSIC AUSTRALIA SERVICE MODEL Vision in 2001

3. Music Australia: key development decisions Discipline-based and across formats: all types of materials related to Australian music Bibliographic records and online objects Architecture designed to share data between LA/MA 2 MA databases: Resources and People/Organisations with single search interface Work across library and non-library sectors, including music organisations, specialist communities, research and arts projects

4. Aim To build an Australian music data-set across multiple, complex formats To generate online content and delivery systems across institutions To develop a sustainable service model with MA functioning as: – Content provider to Libraries Australia – Sub-set of Libraries Australia

8. Why Music Australia 2.0? (April 2007) Rapid and volatile music industry Copyright barriers to contemporary music Technology upgrades, fixes, enhancements User feedback (2006 NielsenNet//Ratings User Satisfaction Survey and Expert Usability Review) Google Analytics: more information about user behaviour

9. Who are our users? (User Satisfaction Survey 2006) User profile: –age 14-70: peak age 40-49; 65% users have tertiary qualifications Groups of users: –professionals 32%; artists 12%; researchers 9% –libraries/archives 10%; –students 16%, academics 9% Patterns of use: –43% find site via search engines; –regional/rural 32%; overseas 20% –65% use from home –high usage Saturdays and evenings

10. How are they using the site? [Google Analytics]

11. How are they searching?

12. Usage?

13. Growth of content? 220,666 resources - 59,972 online 4,815 people and organisation records

15. New partnership, new audiences… (destra Media, a leading Australian digital music distributor) A growing ‘virtual’ collection direct from industry and hot-off-press Breaks through copyright barriers: destra manages artist/publisher rights and licensing Music Australia e-commerce and download service: destra manages the transactions Aggregates artist information for contemporary music Towards a new ‘collecting’ and access model

16. Other key new features: New design, navigation and interface features that: Guide users more effectively Bring functionality up a layer to the results set Add life, colour and sound Enable navigation between track and album level records

17. silverchair

22. rholmes@nla.gov.au ********

35. www.musicaustralia.org rholmes@nla.gov.au