1. 1 David Johnson “A Modern Best Practice Trade Association” Chairman’s Update 20 May 2008 Chairman’s Update 20 May 2008 Effective Legitimate Progressive American Logistics Association

2. 2 Effective Legitimate Progressive American Logistics Association Our mission is to promote, protect and enhance the military resale and quality of life benefits on behalf of our members and the military community ALA Mission A Modern Best Practice Trade Association

3. 3 Effective Legitimate Progressive American Logistics Association Topics: - Board of Director’s Update - Board Focus Items - The Value Proposition of Your Association A Modern Best Practice Trade Association

4. 4 - Four Meetings since the National Convention -- Council Structure Solid: Commissary Exchange, MWR -- New Committee Structure with key focus items: - Membership and Planning, Compensation, Technology, Meetings, Base Access -- New Leadership And Staff driving Positive Results -- Current Business Model provides budget challenges A Modern Best Practice Trade Association Effective Legitimate Progressive American Logistics Association P rofessionalismIn all Association interactions with members, colleagues, customers and the public R esponsibility To fiscal programming and execution and accountability for results. Insist on and exercise only the soundest business practices I ntegrityIn communications, representation and relationships. Loyalty to the Association and its members in all business dealings D edication To improve, adapt, inform and represent. Enthusiastic and informed representation! E xpertiseIn responsible advocacy. Seek to be the single source of truth in business dealings and representation “PRIDE” The values of the Association, when applied to daily business dealings will set the foundation of a modern best practice trade association. This solid foundation, coupled with the compelling goal of improving quality of life, forges a powerful engine for positive change and meaningful results. P rofessionalismIn all Association interactions with members, colleagues, customers and the public R esponsibility To fiscal programming and execution and accountability for results. Insist on and exercise only the soundest business practices I ntegrityIn communications, representation and relationships. Loyalty to the Association and its members in all business dealings D edication To improve, adapt, inform and represent. Enthusiastic and informed representation! E xpertiseIn responsible advocacy. Seek to be the single source of truth in business dealings and representation “PRIDE” The values of the Association, when applied to daily business dealings will set the foundation of a modern best practice trade association. This solid foundation, coupled with the compelling goal of improving quality of life, forges a powerful engine for positive change and meaningful results. Board of Director’s Update

5. 5 Effective Legitimate Progressive American Logistics Association Current Business Model Does Not Support Effective Association Operations - Dues Make-up 56% of Income - Uncertain Funding Stream based on Events -- Reliance on Successful MWR Show -- Issue Visited in 2003, 2004, 2006 - Board is Reviewing Options -- Dues Structure -- Cost Structure -- Improved Association Value BOD Focus Items A Modern Best Practice Trade Association

6. 6 Effective Legitimate Progressive American Logistics Association The Value Proposition of your Association - A Unique Partnership that exists only in the Military Resale Channel -- Access to CEO’s, COO’s, and Executive level decision makers -- Ability to hear strategy and execution plans first hand -- Ability to craft effective strategies in partnership to drive win-win-win business solutions -- Ability to have a positive impact on the most important and most deserving patron in the world...America’s Military A Modern Best Practice Trade Association